Elizabeth Ogundipe
@elizabethogundipe
I’m an Email Marketing & CRM Specialist who builds revenue-driving automations and CRM systems.
United StatesWhat I'm looking for
I build email systems that make money. In 5+ years, I’ve supported brands globally by turning cold leads into paying customers and recovering lost sales with lifecycle automations.
I’ve built and rebuilt CRMs end-to-end—creating pipeline, deal stages, workflows, and dashboards—then backed it up with segmentation, deliverability improvements, and campaign strategy that increases performance.
My work focuses on measurable wins: boosting open rates with subject line testing and send-time optimisation, reducing bounce rates through database audits, and designing landing pages and flows that replace manual follow-up.
Across multiple platforms, I’m hands-on with execution—from campaign planning and copy/design to deployment and reporting—bringing structure, cleanliness, and consistency to marketing teams.
Experience
Work history, roles, and key accomplishments
Freelance Email Marketing & CRM Specialist
Multiple Clients
Jan 2020 - Present (6 years 5 months)
Built email and CRM lifecycle automations to recover lost sales and convert cold leads into paying customers. Cleaned and structured CRM data and designed segmentation and flows to improve deliverability and engagement.
HubSpot CRM Specialist
Keepers Cleaners
Jan 2024 - Present (2 years 5 months)
Built a HubSpot CRM from scratch, including pipeline, deal stages, workflows, and dashboards. Led database audits and lifecycle campaigns, reducing bounce rates and restoring sender reputation.
Marketing Manager & Email Specialist
Krea Initiative
Jan 2024 - Present (2 years 5 months)
Improved email open rates by 40%+ using segmentation, subject line testing, and send-time optimization. Owned end-to-end campaign execution and recovered inactive subscribers through targeted re-engagement sequences.
Education
Degrees, certifications, and relevant coursework
HubSpot Academy
Email Campaign Manager, Email Marketing
2021 -
Earned HubSpot Academy training focused on email campaign management.
Coursera
Email Marketing
2020 - 2024
Completed end-to-end email campaign execution work covering copy, design, deployment, and reporting on Coursera.
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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