Dylan Cabral

I am an email marketing specialist with 3+ years of experience managing lifecycle campaigns, SMS, and high-volume flows across DTC brands ranging from $5M–$50M in revenue. I focus on revenue accountability and building strategies that move the needle.

I've led full-cycle campaign execution including copywriting, segmentation, QA, and produced 100+ campaigns per month while owning lifecycle strategy and flows responsible for 25–40% of total email revenue. I am Klaviyo certified and proficient with Klaviyo, Shopify, and SMS platforms.

I present monthly performance reports and creative strategy to client stakeholders and drove operational efficiency by reducing campaign production time by 30% through a shared creative framework. I also supported flow architecture, testing, and scheduling to improve deliverability and scale output.

I bring a client-focused mindset from prior hands-on customer roles and a toolkit that includes Figma, ClickUp, Slack, Asana, and Microsoft Office. I am motivated to lead lifecycle and campaign initiatives that drive measurable growth for DTC teams.