Looking for a job

Kaszual Cheatham

@kaszual

Message

Email marketing specialist driving in $5 million+ in revenue for ecommerce brands

United States

Message

What I'm looking for

I'm seeking a role where I can lead email and lifecycle strategy, use analytics to drive revenue growth, collaborate cross-functionally, and scale omnichannel retention programs in a performance-driven eCommerce or fintech environment.

I am an Email Marketing Specialist with 3+ years of experience driving revenue growth for eCommerce and fintech brands through data-driven email campaigns and marketing automation. I specialize in designing lifecycle automations, strategic segmentation, and A/B testing that consistently attribute 30–40% of total revenue.

At RIDIL Group I managed email strategy for multiple clients, overseeing lists from 50K to 1M+ subscribers and executing core flows (Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Winback, VIP) alongside recurring campaigns to boost open, click-through, and conversion rates. I improved deliverability via list hygiene and authentication protocols (SPF, DKIM, DMARC) and integrated SMS to build omnichannel journeys while tracking performance in ESP dashboards and Google Analytics.

I collaborate cross-functionally with design, copy, and data teams to personalize campaigns, ensure compliance (CAN-SPAM/GDPR), and optimize CRM hygiene. I hold a Master’s in Data Analytics and a Bachelor’s in Business from Western Governors University, and I bring a measurable, analytics-first approach to email growth and retention.

Experience

Work history, roles, and key accomplishments

Email Marketing Lead

RIDIL Group

Apr 2023 - Sep 2025 (2 years 5 months)

Managed email strategy for 4–7 eCommerce clients, generating millions in monthly revenue with 30–40% email attribution across lists of 50K–1M+; built and optimized 7 core automation flows and 2–4 weekly campaigns using continuous A/B testing.

Email Automation A B Testing Segmentation Google Analytics Lifecycle Marketing

Email Marketing Specialist

Netspend

Sep 2022 - Mar 2023 (6 months)

Developed lifecycle campaigns and behavioral segmentation to reduce churn and increase product engagement, collaborated with design and data teams on promotional and cross-sell initiatives, and maintained deliverability and compliance.

Segmentation Marketing Automation A B Testing CRM Hygiene Personalization