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Michael Hochbaum

@michaelhochbaum

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Data-driven Growth Marketing Manager optimizing SEO, experimentation, and analytics for higher conversions.

United States

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What I'm looking for

I’m looking for a role where I can drive growth with SEO, experimentation, and high-integrity analytics—partnering cross-functionally, building dashboards and testing programs, and scaling repeatable web improvements that protect KPIs and improve conversions.

I’m a Growth Marketing Manager focused on turning analytics into measurable growth. At Equinox, I drove a 20% year-over-year increase in search traffic by partnering with SEO teams and using Contentsquare to pinpoint user friction and convert local search insights into high-performing organic opportunities.

I build experimentation and optimization programs that move conversion rates. I owned data-driven A/B testing and audience personalization through Optimizely, delivering a 10% lift in conversion rate through rigorous statistical validation and continuous performance monitoring.

I scale growth execution without losing strategic clarity. I’ve built and deployed 100+ SEO-friendly webpages per year via Contentful, and I reduced engineering dependency by 50% through proactive collaboration to enhance CMS functionality—while protecting business KPIs using diagnostic dashboards in Adobe Analytics.

Earlier, I strengthened foundations that made future measurement reliable and fast. I led a GA4 transition globally ahead of schedule, improved tracking cleanliness by auditing GTM/GA tags, and built custom dashboards in Google Analytics and Looker Studio; before that, I automated GA/GTM workflows with Python scripts and standardized tracking across 25 websites.

Experience

Work history, roles, and key accomplishments

Growth Marketing Manager

Equinox

Mar 2023 - May 2026 (3 years 2 months)

Drove a 20% year-over-year increase in search traffic by partnering with SEO teams and using Contentsquare to find user friction points and turn insights into organic opportunities. Improved conversion rate by 10% through data-driven A/B testing and audience personalization with Optimizely, and scaled lead generation by deploying 100+ SEO-friendly pages per year via Contentful.

SEO ContentSquare Optimizely A B Testing Conversion Rate Optimization Contentful Adobe Analytics User Journey Mapping

Website Optimization and Analytics Manager

Yext

Mar 2022 - Nov 2022 (8 months)

Accelerated the transition to Google Analytics 4 (GA4), completing a global rollout 6 months ahead of schedule to preserve data continuity. Reduced unnecessary analytics hits by 30% through GTM and GA tag auditing, led global website projects in Asana, and built dashboards in Google Analytics and Looker Studio to improve search ROI.

GA4 Google Tag Manager (GTM)Google Analytics Looker Studio Asana

Data Analyst

People Inc.

Oct 2016 - Mar 2022 (5 years 5 months)

Decreased update turnaround time by 75% by consolidating 25 global web properties into a single Google Tag Manager container. Wrote Python scripts to automate bulk GA and GTM updates via API, architected the company-wide GA4 migration with defined measurement strategy and standards, and delivered growth insights through Looker Studio dashboards.

Google Tag Manager (GTM)GA4 Looker Studio Jira KPI Reporting

Web Data Analyst

Publishers Clearing House

Jun 2015 - Oct 2016 (1 year 4 months)

Streamlined KPI reporting by joining raw data from Google Analytics and BigQuery (SQL) to provide stakeholders with clear performance insights. Automated URL tracking conventions with a custom spreadsheet system to improve accuracy across email, social, and paid channels, and maintained executive summaries of real-time website performance and revenue generation.

Google Analytics Google BigQuery SQL KPI Reporting Executive Reporting

Senior Account Strategist

MedNet Technologies

Jan 2014 - May 2015 (1 year 4 months)

Drove 50% business growth by optimizing 500+ healthcare websites using tailored on-page and off-page SEO strategies. Mentored five junior SEO strategists and supported the content team in producing SEO-friendly assets.

SEO On Page SEO Off Page SEO Healthcare SEO Mentorship Content Optimization

Internet Marketing Assistant

Advanced Dermatology PC

Mar 2012 - Dec 2013 (1 year 9 months)

Managed the multi-channel digital presence for a high-volume medical practice, including website maintenance and Google Ads campaign oversight. Tracked performance using Google Analytics to support ongoing optimization.

Google Ads Google Analytics Digital Marketing Performance Tracking Website Maintenance

SEO Strategist

MedNet Technologies

Mar 2007 - Mar 2012 (5 years)

Executed SEO fundamentals across an agency portfolio of 500+ clients, including search traffic analyses, technical sitemap work, and Google Analytics configurations. Supported ongoing measurement and optimization for client search performance.

SEO Traffic Analyse Sitemaps Google Analytics