Ian Cappelletti

Strategized and executed technical SEO and AEO programs for multiple clients, conducting audits on enterprise sites (10M+ indexed URLs) that reduced crawl budgets by up to 75% and increased search impressions 15–22%. Developed technical optimization offering, presented findings to clients, and produced deliverable templates for account teams.

Consulted on local and enterprise SEO: created and verified 100+ Google Business Profiles, managed technical migrations for 10+ acquisitions, built keyword lists, and ran Google Ads campaigns with GTM-based conversion tracking.

Led technical SEO projects for enterprise sites (100,000s pages) including subdomain migrations, crawl budget and template optimization, and structured data implementation, and coordinated with dev teams to implement audit recommendations and improve page performance.

Managed SEO and analytics programs, driving a 17.9% YoY increase in monthly organic traffic (2019) and 32% YoY growth in search presence; led PPC campaigns, implemented conversion tracking via GTM, and produced cross-channel reporting dashboards.

Conducted comprehensive SEO audit and programmatic metadata optimization that increased monthly organic traffic 52.8% YoY, redesigned navigation and regenerated a 15k+ item sitemap to align with best practices.

Executed technical and content SEO initiatives that ranked the domain for high-traffic keywords and increased Ahrefs Domain Rating by six points, while performing regular enterprise-level audits and front-end optimizations.

Assessed enterprise client sites against a 200+ point SEO checklist, delivered weekly technical and on-page recommendations to multiple accounts, implemented conversion tracking, and produced KPI reports using Google Analytics and BrightEdge.

Completed a Bachelor of Arts with honors, concentrating in Philosophy and Political Science between 2003 and 2007.