Open to opportunities

Jacob Prinkey

@jacobprinkey

Message

SEO · PPC · GA4/GTM · Conversion Tracking — 14 Years

United States

Message

What I'm looking for

I’m looking to partner with teams that want strategy tied to execution—prioritizing fixes that improve lead quality, reduce wasted spend, and make performance measurable through SEO, PPC, GA4/GTM tracking, and conversion-focused landing pages.

I am a performance marketing consultant with 14 years in search and analytics. I work with businesses on SEO, Google Ads, Bing Ads, Google Analytics 4 tracking and reporting, Google Tag Manager configuration — whether that's setting up from scratch, running full-scale campaigns, or diagnosing why something stopped working.

Work: jacobprinkey.com/work

Experience

Work history, roles, and key accomplishments

Current

Performance Search Consultant

Current

Independent Consultant

Jul 2016 - Present (9 years 11 months)

Led SEO, paid search, and GA4/GTM tracking for lead-gen businesses, restructuring strategy and campaigns to improve lead quality and measurement. Delivered 265% more conversions and 77% lower CPL through PPC/SEO/tracking cleanup, landing-page optimization, and added conversion signals.

Technical SEO On Page SEO Local SEO Google Ads Bing Ads GA4 Google Tag Manager Conversion Rate Optimization (CRO)Landing Page Optimization Conversion Tracking

Senior SEM Strategist

Sigma Beauty

Aug 2015 - Jul 2016 (11 months)

Managed organic and paid search and analytics for a global ecommerce beauty brand, doubling non-branded organic search traffic and increasing organic conversion rate by 31%. Improved paid efficiency with 91% lower CPA on Bing Ads and 1,465% more conversions.

SEO Strategy Paid Search Management Google Ads Bing Ads Analytics Conversion Tracking Reporting Attribution CTR Optimization Landing Page Optimization

Senior SEM Strategist

Genoo

Feb 2015 - Aug 2015 (6 months)

Built inbound strategies and executed SEO, email automation, and landing-page programs to generate more Genoo leads than the prior site.

SEO Content Strategy Email Automation Lead Scoring Landing Page Optimization WordPress CMS Analytics Reporting Conversion Optimization Segmentation

Web Designer & Digital Marketer

Freelance

Mar 2013 - Feb 2015 (1 year 11 months)

Built and optimized websites for local businesses, pairing development with SEO and conversion improvements to drive 79% higher organic traffic on selected projects. Worked across SEO pages, paid search structure, tracking, landing pages, reporting, and follow-up.

WordPress HTML CSS JavaScript SEO Conversion Optimization Landing Page Design Reporting