Open to opportunities

Joseph Shuba

@josephshuba

Message

I optimize digital marketing funnels, analytics, and campaigns to improve conversion performance.

United States

Message

What I'm looking for

I'm looking to improve digital experiences and conversion funnels through analytics, CRM data, marketing automation, testing, and cross-functional collaboration.

I've improved website traffic, conversion performance, and marketing operations for Nowspeed, Starboard Financial, Kudelski Security, and the Arizona Department of Revenue. At Starboard Financial, I increased web app submissions by 78% through Google Ads and content optimization, and helped grow web traffic by 300% within a year.

I build dashboards, audience segmentation, tracking, and automation workflows across Salesforce Marketing Cloud, HubSpot, GA4, SQL, and advertising platforms. I've managed budgets up to $400K per month, resolved attribution and data-integrity issues, and partnered with marketing, sales, creative, and development teams to turn business requirements into scalable improvements.

Experience

Work history, roles, and key accomplishments

Web Optimization Consultant

Agencies

Jan 2024 - Apr 2026 (2 years 3 months)

Developed standardized operational workflows and reporting templates supporting over 50 client accounts. Managed budgets up to $400K/month and conducted A/B testing to improve conversions.

GA4 SQL Salesforce Marketing Cloud HubSpot CRM Google Ads A B Testing Data Analysis Reporting Audience Segmentation Budget Management Training

Senior Digital Marketing Campaign Manager

Nowspeed

Mar 2022 - Dec 2024 (2 years 9 months)

Managed customer data, audience segmentation, and marketing automation workflows using Salesforce Marketing Cloud, HubSpot, SQL, and GA4. Built executive dashboards and improved reporting automation.

Salesforce Marketing Cloud HubSpot SQL GA4 CRM Data Analysis Dashboarding Marketing Automation Audience Segmentation Reporting Cross Functional Collaboration

Marketing Analyst

Starboard Financial

Dec 2019 - Dec 2021 (2 years)

Conducted analysis of web traffic and implemented Google Ads and SEO optimizations, increasing web app submissions by 78% and web traffic by 300%. Managed PPC campaigns and email drip campaigns.

Google Ads SEO Screaming Frog InfusionSoft A B Testing Facebook Ads Retargeting PPC Google Tag Manager Content Development Keyword Research Link Building Email Marketing Analytics

Web Master

Arizona Department of Revenue

Oct 2018 - Dec 2019 (1 year 2 months)

Led enterprise intranet modernization project, gathering requirements and coordinating cross-functional teams. Managed HelpDesk requests and ensured accessibility compliance.

JavaScript HTML CSS HelpDesk+Project Management Reporting Accessibility QA SurveyMonkey

Digital Marketing Analyst

Kudelski Security

Mar 2017 - Jul 2018 (1 year 4 months)

Managed Google Ad campaigns with monthly budgets up to $7,000. Analyzed digital campaigns and web traffic using Google Analytics and SEMRush, and implemented Google Tag Manager.

Google Ads HubSpot Google Analytics SEMrush Google Tag Manager A B Testing WordPress Photoshop InDesign Content Development Brand Guidelines

Digital Marketing/IT Coordinator

BASIS.ed Management Group

Jan 2015 - Mar 2017 (2 years 2 months)

Analyzed enrollment data using SQL and maintained content on multiple websites. Audited websites using Screaming Frog and managed social media content via Hootsuite.

SQL MSSQL HTML CSS Screaming Frog Hootsuite Content Management Web Analytics