Open to opportunities

James Winters

@jameswinters

Message

T-shaped marketing leader driving data-led demand generation, lifecycle and marketing operations.

Canada

Message

What I'm looking for

I seek senior marketing or revenue operations roles where I can lead data-driven GTM strategy, scale teams and systems, and deliver measurable growth.

I am a dynamic, technical, data-focused marketing leader with deep experience in B2B, B2C and B2G markets across SaaS, PaaS, Fintech and CPG.

I have led marketing, revenue and operations teams—scaling global GTM motions, rebuilding systems, and improving deal velocity by an average of 57% while overseeing budgets from $100K to $28M.

My strengths include demand generation, lifecycle management, product marketing, marketing operations and revenue ops, with hands-on execution across Marketo, HubSpot, SFMC, Salesforce and analytics tools like PowerBI.

I’ve driven measurable outcomes including multiple exits and IPO milestones, 2.5x revenue growth targets, $200K incremental revenue with no added budget, and substantial cost savings ($31M) through tech re-architecture and process optimization.

Experience

Work history, roles, and key accomplishments

Current

Fractional CMO & Consultant

Current

Terran Orbital / UplevelPro / Tuze / SOBH Ai / SCGO World

Jun 2023 - Present (2 years 4 months)

Spearheaded demand generation, lifecycle marketing, GTM and marketing operations across multiple clients, improving deal velocity from lead to closed-won by 57% and managing budgets up to $28M.

Demand Generation Lifecycle Marketing GTM Strategy Marketing Operations CAC CLV Optimization Paid Media Team Leadership Budget Management

Senior Director, Head of Marketing

McClelland Insurance

Nov 2022 - Jun 2023 (7 months)

Transformed marketing technology and content strategy to optimize CX and attribution, driving a 10% improvement in conversion rates and $200K revenue growth with no additional budget.

Marketing Technology Automation SEO Attribution Content Strategy

Director, Digital Marketing

Foxquilt

Sep 2021 - Aug 2022 (11 months)

Led GTM expansion across US and Canada, improving paid media efficiency by 76%, increasing deal sizes 30–38% and driving a 24% revenue uplift through lifecycle and ops optimization.

Paid Media Lifecycle HubSpot P&L management Performance Marketing Team Leadership

Marketing Director

IBM / Acoustic

Oct 2018 - Aug 2021 (2 years 10 months)

Led global campaigns and enterprise marketing automation using IBM Watson/Acoustic, normalizing data lakes and achieving 2.5x revenue growth targets across 26 North American business units.

Enterprise Marketing Demand Generation Data Normalization Campaigns Team Management Marketing Automation

Marketing Automation Solutions Architect

Marketing Automation Canada

Nov 2016 - Jun 2019 (2 years 7 months)

Led marketing operations and platform implementations (Marketo, HubSpot, Act-On), scaled teams and reporting, and re-architected systems to save clients $31M while improving lead management.

Marketo HubSpot Act On Salesforce Marketing Automation Reporting Systems Architecture

Marketing Manager

Crown Security

May 2014 - Nov 2016 (2 years 6 months)

Managed P&L and B2B marketing operations, producing integrated content and sales collateral, growing recurring government contracts by 18% YoY and managing a $1.6M account portfolio.

P&L management B2B Marketing Content Creation Account Management Campaign Execution Government Contracting

Business Consultant

SCGO World

Nov 2007 - May 2014 (6 years 6 months)

Orchestrated product launches and international GTM strategies, driving average first-year revenues of $3M+ and expanding B2B SaaS clients into 92+ countries while reducing time-to-market by 6 months.