Omar Abbasi

Led digital marketing, brand and sales enablement initiatives that increased social media presence by 50% and organic website traffic by 25%, managed global conferences and produced industry thought leadership.

Conducted market research and developed integrated marketing campaigns across digital and traditional channels, managed conference logistics and onsite execution, and produced thought leadership content to amplify brand presence.

Owned content marketing and quarterly plans, developed sales enablement materials for global sales within six months, and managed events and external creative resources to raise market visibility.

Developed and executed global marketing campaigns and sales collateral, supported international distributors and product roadmaps, and secured distributor partnership in South Korea to expand market presence.

Created robotics software marketing materials, managed digital agency relationships and budgets, and coordinated global tradeshows and media communications to support product visibility.

Implemented strategic marketing plans and technical marketing materials to increase product visibility, managed international events, and served as communications focal point aligned with Shell Global Solutions.

Completed an executive education program in Strategic Problem Solving through the McGill Executive Institute.

Completed the Inbound Marketing certification program covering inbound marketing methodology and related tactics.

Master of Science in International Marketing and Brand Management focused on marketing strategy and brand development.

Bachelor of Commerce degree providing foundational knowledge in business and marketing disciplines.