Steve Berry
@steveberry
Roll-up-your-sleeves marketing leader driving brand, demand, and alliances.
What I'm looking for
I am a results-driven marketing leader with deep expertise in marketing strategy, branding, integrated campaign development, digital strategy, and alliance/partner marketing. I have built and led high-performing marketing teams across B2B and digital health sectors.
At Ernst & Young I led global and U.S. sector marketing initiatives, elevating EY to ServiceNow's top risk partner within 12 months and delivering event-driven pipeline impacts of $100M. I launched influencer programs, paid media campaigns, and executive thought-leadership series to drive engagement and market leadership.
As VP of Marketing at a pre-revenue digital health company, I led alliances with Samsung, Walgreens, and IBM Watson Health, managed a global brand refresh, and drove inbound/outbound B2B2C lead generation and content partnerships with major publications. I repositioned digital firms for Fortune 1000 engagement and forged strategic media and analyst relationships.
I bring proven experience managing global teams and budgets, integrating marketing technology (Marketo, Pardot), and executing measurable, metric-driven plans that convert prospects to customers. I seek opportunities to lead integrated marketing programs that build memorable brands and deliver quantifiable business results.
Experience
Work history, roles, and key accomplishments
Built and executed global integrated marketing plans for the EY–ServiceNow alliance, elevating EY to ServiceNow's top risk partner within 12 months and driving $100M pipeline impact through marquee event and engagement programs.
Developed the first Health, Science & Wellness sector marketing plan and led integrated campaigns addressing health transformation, digital health, and supply chain resilience, expanding digital marketing channels and co-marketing partnerships.
Vice President Marketing
WellDoc
Jan 2017 - Jan 2019 (2 years)
Built and led a B2B2C marketing function at a pre-revenue digital health company, drove brand refresh, website overhaul, inbound/outbound lead generation, and secured high-profile thought leadership and alliance partnerships.
Repositioned Cynergy/KPMG digital practice to target Fortune 1000 CIOs and CMOs, led brand and messaging strategy, analyst relations, and launched Pardot-based automated nurture programs to improve engagement and pipeline.
Director Marketing Communications
SunEdison
Jan 2010 - Jan 2012 (2 years)
Led brand integration for three acquired companies across global territories, managed a $2M budget and a North America marketing team while coordinating global marketing resources in Spain, India, Japan, and Korea.
Led U.S. technology sector marketing and served in multiple senior marketing roles driving innovation, go-to-market strategies, and new product development across the firm’s technology practice.
Marketing Research Consultant
Migliara/Kaplan (TNS Global)
Jan 1996 - Jan 2000 (4 years)
Conducted marketing research and account management for major pharmaceutical clients including Pfizer, Abbott, and Novartis, supporting product positioning and market insights.
Education
Degrees, certifications, and relevant coursework
Towson State University
Bachelor of Science, Business Administration
Earned a Bachelor of Science in Business Administration with coursework in business fundamentals.
University of Maryland, Smith School of Business
Master of Business Administration, Business Administration
Completed a Master of Business Administration focused on business administration and leadership development.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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