Open to opportunities

Matthew Piette

@matthewpiette

Message

Performance marketer driving demand generation, ABM, and brand growth through data and storytelling.

United States

Message

What I'm looking for

I’m looking to lead performance marketing and demand generation programs—linking ABM, digital execution, and brand narrative to pipeline outcomes. I thrive partnering with clinical/commercial leaders, mentoring teams, and scaling in both early-stage and mature environments.

I’m a performance marketing and demand generation leader who builds modern growth engines across mature and early-stage enterprises. I’ve orchestrated and optimized digital marketing, account-based marketing, and brand strategy—then tied those efforts to launch readiness, funnel performance, and measurable outcomes.

Across roles from Chief Marketing Officer to Global Marketing Director and Head of Brand Marketing, I’ve led teams and budgets to increase customer engagement, advance voice-of-customer insights, and scale hyper-targeted campaigns for senior and clinical leadership. I bring a blend of commercial market research (qual/quant), narrative and positioning, and hands-on execution in SEO/SEM, PPC, paid/organic social, and marketing automation—paired with KOL and thought leadership initiatives that strengthen brand reputation and drive pipeline.

Experience

Work history, roles, and key accomplishments

Current

Head of Brand Marketing

Current

Exact Sciences

Dec 2020 - Present (5 years 5 months)

Founded the Multi-Cancer Early Detection (MCED) division’s demand generation and launch readiness strategy before/after Exact Sciences’ $2.15B acquisition of Thrive. Launched the Cancerguard brand in North America and built hyper-targeted C-suite/clinical marketing with KOL and thought leadership programs.

Brand Marketing Demand Generation SEO SEM Marketing Automation Thought Leadership CRM

Director of Marketing

Philips

Jun 2014 - Dec 2020 (6 years 6 months)

Led regional performance marketing and B2B ABM programs, driving a 300% increase in customer digital engagement. Directed marketing communications, lead generation, sales enablement, and KOL/CSR programs across medical device and healthcare solutions brands.

B2B Marketing ABM Account Based Marketing Performance Marketing Demand Generation Lead Generation Marketing Communications Sales Enablement KOL Management

Global Marketing Director

Honeywell International

Jan 2011 - Jan 2014 (3 years)

Improved market share and brand equity above AOP across key global markets by owning positioning, corporate messaging, and reputation management. Orchestrated qual/quant market research, events, and multi-channel social and digital brand strategy through a Culture of Safety platform.

Brand Strategy Positioning Market Research Reputation Management Event Marketing Social Media Strategy Demand Generation Stakeholder Management

Chief Marketing Officer

Weather Decision Technologies

Jan 2007 - Feb 2012 (5 years 1 month)

Partnered as a C-level leader to drive early-stage growth followed by triple-digit YoY growth for a SaaS technology startup. Owned monetization and conversion strategy for a computational nowcasting data model, targeting both mobile consumer and vertical industry markets.

SaaS Marketing Growth Strategy Monetization Strategy Go To Market Planning Conversion Optimization Customer Acquisition

Director, Global Marketing

NXP/Freescale Semiconductor

Jan 1996 - Jan 2007 (11 years)

Oversaw Motorola/Freescale brand and global marketing initiatives during its IPO and private equity merger. Managed a team of 21+ and a multi-million-dollar budget focused on global OEM markets.

Brand Management Corporate Communications Team Leadership Budget Management Market Segmentation

Senior Manager, Corporate Media Relations

Sprint

Mar 1994 - Sep 1996 (2 years 6 months)

Managed corporate communications and marketing programs for Sprint and Sprint International. Owned media relations and communications execution supporting corporate marketing initiatives.

Media Relations Corporate Communications Marketing Communications Stakeholder Management Communications Strategy Program Management Crisis Communications

Research Fellow

Center for Strategic and International Studies (CSIS)

Apr 1991 - Mar 1994 (2 years 11 months)

Led government–industry research and developed thought leadership event programming. Produced communications and event outputs aligned with policy and strategic international topics.

Thought Leadership Stakeholder Engagement Event Programming Communications Strategy Program Delivery

Information Officer

International Federation of Newspaper Publishers (FIEJ)

Mar 1989 - Sep 1991 (2 years 6 months)

Managed communications and marketing initiatives for a global trade association serving 35,000 newspaper publishers across 30 countries. Coordinated international messaging and stakeholder communications for federation programs.

Global Communications Stakeholder Management Program Management

Corporate Media Relations Manager

British Airport Authority

Jan 1986 - Jan 1989 (3 years)

Oversaw corporate and consumer communications, media relations, and crisis communications strategy for multiple UK airports. Managed communications programs supporting retail operations across airport locations.

Media Relations Public Relations Crisis Communications Corporate Communications Strategic Communications