Open to opportunities

Pedro Pedro

@pedropedro2

Message

I build performance marketing campaigns that improve ROAS, CPA and conversions.

United Kingdom

Message

What I'm looking for

I'm looking to lead data-driven paid media and multi-channel campaigns where I can improve ROAS, CPA and conversions while collaborating with teams and stakeholders across multiple brands.

At Destinology, I manage paid and organic campaigns across Google Ads, Meta, LinkedIn, X, email and web for luxury travel brands. I use GA4, Google Ads and Looker Studio to improve ROI, conversions and campaign performance.

I've delivered paid search, paid social and multi-channel marketing campaigns across B2B and B2C organisations for more than seven years. My work includes budget management, audience targeting, content planning, SEO keyword research and A/B testing.

Across Google Ads and Meta campaigns, I've increased ROAS by 35% and reduced CPA by 28% through campaign optimisation and testing. I've also managed annual paid-media budgets of more than £250k and increased social media engagement by 45%.

I'm comfortable managing multiple brands and client accounts, collaborating with internal teams and external stakeholders, and taking campaigns from strategy through reporting. I also built a marketing-focused Instagram community of more than 25,000 followers.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Executive

Current

Destinology

Sep 2022 - Present (3 years 11 months)

Managed paid and organic campaigns across Google Ads, Meta, LinkedIn, X, email and web. Planned, created and optimised content across multiple luxury travel brands, managed budgets and analysed performance using GA4, Google Ads and Looker Studio.