Open to opportunities

Megha Rathod

@megharathod

Message

Growth marketing leader using AI-led automation and GTM strategy to drive pipeline and product adoption.

Zimbabwe

Message

What I'm looking for

I’m looking for a growth-focused marketing role where I can lead GTM strategy, AI-driven automation, and integrated multi-channel campaigns—partnering with leadership to deliver pipeline, improve product adoption, and strengthen brand positioning through KPI-backed execution.

I’m a growth-focused marketing strategist with 5+ years across B2B SaaS and AI-led businesses, shaping revenue, brand visibility, and positioning across US, UK, and ANZ markets. I lead full-stack marketing—from GTM strategy to multi-channel execution—translating leadership direction into measurable outcomes.

In my current role as Assistant Marketing Manager at IMS Group (Datawise & Nucleii), I co-developed GTM strategy for 3 new business lines, mapping a 10K+ ICP universe and achieving ~10% engagement in Q1. I contributed $50K+ Q1 pipeline using LinkedIn campaigns and ABM for 100 accounts, reaching 4% CTR and 25–30% open rates.

I’ve also built AI-powered marketing automation (ABM, SEO, review workflows, dashboards) using Claude, n8n, and Gemini—reducing turnaround by ~40% and cycle time to <1 day while increasing output by ~50%. Alongside that, I led website revamps and content ecosystems (SEO/AEO/GEO), growing organic traffic from 1.5K to 2.8K+ and improving lifecycle performance.

Previously, as Product Marketing Manager at Design & Buy, I owned positioning and global campaigns for a B2B web-to-print SaaS/AI product, driving 49% lead growth and 40% faster adoption. Earlier, at Openxcell and GTPL, I scaled traffic and lead growth through SEO, lifecycle campaigns, and cross-functional execution—grounded in data, clarity of messaging, and stakeholder alignment.

Experience

Work history, roles, and key accomplishments

Current

Assistant Marketing Manager

Current

IMS Group

Jun 2025 - Present (1 year)

Co-developed GTM strategy for 3 new business lines across US, UK, and ANZ, mapping a 10K+ ICP universe and achieving ~10% engagement in Q1, contributing $50K+ pipeline with ~15% MQL. Executed LinkedIn ABM for 100 accounts (4% CTR, 25–30% open rates) and implemented AI marketing automation (cut turnaround ~40%, cycle time to <1 day) while growing organic traffic from 1.5K to 2.8K+ and improving lif

GTM Strategy Marketing Automation Conversion Rate Optimization Event Marketing

Product Marketing Manager

Design & Buy

Nov 2024 - Jun 2025 (7 months)

Led GTM strategy, positioning, and global campaigns for B2B web-to-print SaaS/AI, delivering 49% lead growth and 40% faster adoption via 6 ICP-led campaigns across NA and Europe. Drove website revamps and lifecycle automation (30–40% opens, 5–6% CTR) and improved SEO performance, achieving 2x subscriber growth and 20% organic traffic lift with reduced bounce rate.

GTM Strategy Product Positioning ICP Campaigns Website UX & SEO Conversion Optimization Sales Enablement

Digital Marketing Specialist

Openxcell

May 2022 - Oct 2024 (2 years 5 months)

Co-led product marketing and GTM initiatives integrating content, influencer, partnerships, and affiliate channels, increasing traffic by 30% and lead growth by 25% while improving sign-ups and activation. Ran segmented lifecycle email campaigns (22.5% open rates, 2–3% CTR) and scaled SEO/demand generation, driving service page traffic up 40% and increasing reach by 20%.

Product Marketing Demand Generation Lifecycle Email (Klaviyo Mailjet)Influencer Marketing Funnel Optimization

Marketing Executive

GTPL

Jun 2021 - Mar 2022 (9 months)

Developed audience-centric product narratives, producing 100+ content pieces quarterly and partnering across 5+ teams to roll out product communication, improving delivery timelines by 25%. Created 50+ visual collaterals for Pan-India training programs enabling adoption across 200+ employees while coordinating 8–10 parallel projects with multiple departments for launch readiness.