Open to opportunities

Urooba Naeem

@uroobanaeem

Message

I’m a data-driven Media Planner specializing in Meta, TikTok, and PPC campaigns that convert.

Zimbabwe

Message

What I'm looking for

I’m looking for a role where I can plan and optimize ROI-driven Meta, Google Ads, and TikTok campaigns using analytics. I want a team that values storytelling + data, ownership of performance goals (CAC, conversions), and room to grow in digital strategy.

I’m a committed Media Planner with a creative edge and a sharp eye for data, focused on building high-performing campaigns across Meta, Google Ads, TikTok, and LinkedIn. I bridge storytelling with analytics to help brands “bridge gap between art and algorithm” and grow faster in a fast-paced digital landscape.

In my current role as Assistant Manager - Digital Marketing, I lead end-to-end digital campaigns to drive performance, lead generation, and brand growth. I also streamline project workflows, enhancing overall efficiency by 25%, while mentoring a digital marketing team and collaborating with developers and designers on website, UX optimization, SEO implementation, and content updates.

Earlier, as an Associate Product Manager, I managed and optimized Amazon PPC campaigns (including budget strategy and keyword research) and improved visibility and conversions through optimized product listings for FBA & FBM. Across my agency and strategist experience, I’ve built paid media and performance reporting routines using tools like Google Analytics (GA4), Meta Business Suite, and platform dashboards—translating KPIs into actionable insights that support ROI, CAC, and conversion goals.

Experience

Work history, roles, and key accomplishments

Current

Assistant Manager - Digital Marketing

Current

Eocean

May 2025 - Present (1 year 2 months)

Led end-to-end digital campaigns across Meta, Google Ads, TikTok, and LinkedIn to drive lead generation and brand growth. Managed a team, optimized paid ads for ROI/CAC/conversions, and reported KPIs using Google Analytics and Meta Business Suite.

Meta Ads Google Ads Campaign Manager Lead Generation ROI Optimization Campaign Analytics Google Analytics Meta Business Suite KPI Reporting UX Optimization

Assistant Manager - Digital Marketing

SIAR Digital

Feb 2024 - Oct 2025 (1 year 8 months)

Planned and optimized paid advertising campaigns and managed client deliverables with monthly reporting. Led budget planning and executed email marketing using Klaviyo, alongside supporting social media content calendars and publishing.

Client Account Management Meta Ads Google Ads Paid Media Optimization Performance Analysis Client Reporting Email Marketing Klaviyo Automation Segmentation Email Content Calendars Publishing Support Cross Functional Collaboration

Associate Product Manager

Utopia Deals

Nov 2024 - May 2025 (6 months)

Managed and optimized Amazon PPC campaigns and improved product visibility and conversion performance. Planned promotional activities, oversaw product imagery/branding support, analyzed marketing and sales data, and coordinated with inventory teams.

Amazon PPC Keyword Research Performance Optimization Product Listing Optimization 亚马逊FBM Lightning Deals Coupons Product Imagery Brand Support

Digital Marketing Strategist

Chikoo Brandverse

Jul 2023 - Jan 2024 (6 months)

Analyzed marketing data across Shopify, Google Analytics, Meta, and TikTok to track performance and user behavior and provided recommendations to improve strategy. Planned content to support retention and CLV and designed paid media strategies across Google Ads, Meta, and TikTok Ads with monthly reporting.

Shopify Reports Google Analytics Meta Ads Traffic Analysis Content Planning Retention Marketing Paid Media Strategy performance reporting

Digital Marketing Intern

Gaditek

Jan 2023 - Mar 2023 (2 months)

Created and designed social media and website content and supported SEO-focused blog creation. Used Google Search Console analytics, identified low-performing content, and helped analyze customer, marketing, and web behavioral data.

Social Media Content Creation Web Content Google Search Console Content Performance SEO Blog Support

Management Trainee Officer

Hul Hub (Private) Limited

Feb 2021 - Oct 2022 (1 year 8 months)

Supported brand portfolio management and creative execution, including trademark oversight, logo design, campaigns, and social media. Performed sales performance analysis with KPI reporting and contributed to client proposal and costing documentation.

Brand Management Logo Design Social Media Support Sales Analysis KPI Reporting Premium Brand Strategy Support Client Wise Project Costing