I've driven product adoption, go-to-market strategy, and user acquisition at early-stage startups, most recently as Marketing Lead at 0xPPL.
At 0xPPL, I led a product pivot campaign that generated 400K+ organic impressions and 5,000+ signups, drove 3x user growth and 2x daily active users, and helped generate $5M+ in platform transaction volume. I also doubled onboarding conversion from 21% to 44% by turning insights from 200+ user research calls and community feedback into UX and messaging improvements.
I grew 0xPPL's Twitter/X from 5K to 12.8K followers and 1.8M+ impressions, built ambassador and referral programs that generated 1,000+ pieces of social content, and independently shipped the Base 2025 Onchain Wrap for roughly 1,000 users.
Previously at Tezos, I drove 10,000+ developer onboardings, managed 30+ product partnerships, led the Tezasia hackathon, and built developer participation through content, bounties, university events, and regional ecosystem programs across India and APAC.
