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Laveena User

@laveenauser

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Strategic Digital Marketing Specialist with expertise in social media management.

Zimbabwe

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What I'm looking for

I am looking for a role that fosters creativity, collaboration, and growth opportunities in digital marketing.

I am a strategic, hands-on Digital Marketing Specialist with over 4 years of experience in social media management, content creation, and email marketing automation. My journey has taken me through fast-paced agency and startup environments where I have honed my skills in building growth campaigns that drive customer acquisition, retention, and brand performance.

At Bannstudio Marketing Agency, I developed and executed multi-platform social media strategies that improved organic engagement by 2.8x in just six months. My expertise in crafting compelling content and managing automated email marketing flows has led to significant increases in click-through rates and lead quality for various clients. I thrive on balancing creativity with data, leading cross-functional teams, and executing A/B tested strategies across diverse sectors including B2B SaaS, healthcare, and D2C.

My commitment to excellence is evident in my ability to maintain high-value client communication and reporting, ensuring brand retention for over two years. I am passionate about leveraging insights and innovative strategies to drive consistent growth and engagement across all digital platforms.

Experience

Work history, roles, and key accomplishments

Current

Head of Social Media & Key Account Manager

Current

Bannstudio Marketing Agency

Sep 2022 - Present (2 years 8 months)

Developed and executed multi-platform social media strategies, improving organic engagement by 2.8x in 6 months. Launched automated email marketing flows, increasing CTR by 40%. Managed client communication and reporting, contributing to a 30% rise in lead engagement rate. Led influencer-free viral campaigns and managed Meta Ad campaigns with ROAS up to 5.2X.

Social Media Strategy Email Marketing Content Creation Client Communication Meta Ads Campaign Management SEO Data Analysis Project Coordination

Current

Head of Social Media & Key Account Manager

Current

Bannstudio Marketing Agency

Sep 2022 - Present (2 years 8 months)

Developed and executed multi-platform social media strategies, improving organic engagement by 2.8x in 6 months. Launched automated email marketing flows, increasing CTR by 40%. Managed client communication and Meta Ad campaigns, achieving a ROAS of up to 5.2X across various sectors.

Social Media Management Email Marketing Content Creation Campaign Management Data Analysis Meta Ads Shopify

Digital Marketing Intern

Tata Motors

Jun 2021 - Sep 2022 (1 year 3 months)

Contributed to campaign ideation and customer segmentation. Assisted in the creation of campaign rollout materials for regional dealer networks, enhancing local content adaptations.

Customer Segmentation Content Adaptation Team Collaboration

Social Media Manager & Digital Marketing Associate

Samarth Group of Companies

Jan 2021 - Jun 2021 (5 months)

Spearheaded digital planning for various brands, developed content calendars, ran SEO audits, and optimized Facebook campaigns. Delivered strategic reports on keyword research and consumer journey mapping.

Journey Maps

Digital Marketing Intern

Tata Motors

Feb 2021 - Feb 2022 (1 year)

Contributed to campaign ideation and customer segmentation while assisting in the rollout of campaign materials for regional dealer networks.

Customer Segmentation Content Adaptation Team Collaboration

Social Media Manager & Digital Marketing Associate

Samarth Group of Companies

Jan 2021 - Sep 2021 (8 months)

Spearheaded digital planning for multiple brands, developed content calendars, ran SEO audits, and optimized Facebook campaigns while delivering strategic reports on brand messaging and consumer journey mapping.

Journey Maps Reporting