Open to opportunities

Tripti Sharma

@triptisharma

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Content and marketing professional driving brand visibility through data-driven insights.

Zimbabwe

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What I'm looking for

I am looking for a role that fosters creativity and innovation, where I can lead impactful marketing initiatives and collaborate with diverse teams to drive brand success.

I am a content and marketing professional with 5 years of experience in driving lead generation and enhancing brand visibility across various platforms. My expertise lies in leveraging data-driven insights to create impactful marketing strategies that resonate with target audiences. I have a proven track record of collaborating cross-functionally and leading teams to deliver measurable results.

In my current role as Associate Manager of Marketing at QUBO, I successfully built a go-to-market strategy for the launch of air purifiers, increasing market share significantly. My efforts in revamping product webpages and creating targeted ad copy have led to substantial improvements in engagement and conversion rates. I thrive in dynamic environments where I can apply my skills in content strategy, SEO, and product marketing to drive growth and innovation.

Throughout my career, I have led diverse teams and managed comprehensive marketing communications, resulting in increased organic traffic and enhanced brand positioning. I am passionate about storytelling and creating compelling content that not only informs but also engages audiences. My goal is to continue developing my skills in a challenging role that allows me to contribute to impactful marketing initiatives.

Experience

Work history, roles, and key accomplishments

Current

Associate Manager- Marketing

Current

QUBO- A Hero Group Venture

Jul 2024 - Present (11 months)

Built go-to-market strategy for Air Purifiers' launch, successfully increasing market share from 2% to 8%. Created targeted Meta ad copy that improved average CTR from 0.4% to 1.3%, contributing to a ROAS of 5.62 in 30 days.

Go To Market Strategy Consumer Research Meta Ads Amazon A+ Content Email Marketing Product Marketing Content Strategy SEO

Project Manager- Marketing

PARALLEL- UI/UX Design Studio

Mar 2024 - Jun 2024 (3 months)

Led a cross-functional team of 7 to create brand and marketing communications. Initiated Parallel's brand strategy by conducting persona research, forecasting traffic growth in 2 months.

Brand Strategy Brand Communications SEO Persona Research Product Launch Social Media Marketing

Communications and Brand Manager

JAMBOREE EDUCATION

Dec 2021 - Feb 2024 (2 years 2 months)

Led a team of 8 (writers, designers, Social Media Executive) to create comprehensive marketing communications. Boosted website organic traffic by 6% in 5 months by reworking content strategy and collaborating with developers.

Content Strategy SEO Google Ads Influencer Marketing Budget Management Conversion Rate Optimization Team Leadership

Associate Manager- Communications

JAMBOREE EDUCATION

Dec 2021 - Aug 2023 (1 year 8 months)

Wrote 100+ SEO-optimised blogs and web pages, with 54% ranking appeared on Google's first page of search results. Introduced HTML format and value-based email marketing resulting in average CTR increase from 0.8% to 3.4%.

Lead Generation Email Marketing HTML Content Development

Content Marketer

SMARTECH INDUSTRIES PVT. LTD.

Aug 2020 - Oct 2021 (1 year 2 months)

Created marketing copy for product descriptions and multi-channel promotions across digital and print platforms. Collaborated with multimedia and design team to illustrate and develop marketing assets, maintaining consistency.

Product Descriptions Multi channel Marketing Digital Marketing Collaboration With Designers WhatsApp Marketing SMS Marketing

Operations & Customer Relations Manager

QUADB APPARELS PVT. LTD.

Jan 2019 - Jan 2020 (1 year)

Managed order processing, payments, delivery, billing and customer service. Streamlined order processing by eliminating intermediary steps, reducing turnaround time by 33% (from 15 to 10 days).

Order Processing Delivery Management Billing Customer Service Process Improvement Customer Relations Management Real Time Updates Inventory Management

Brand Marketing

RED BULL ENERGY DRINK

Jul 2017 - Jun 2018 (11 months)

Sold the highest number of Red Bull cans (4000-5000), with the on-ground sales team in the northern region. Targeted underpenetrated and new markets, identifying and expanding to 150+ sales outlets.

Sales Market Research Event Marketing Digital Marketing Sales Outlet Identification