Shivangi Jaiswal

I’m a Product Marketing Manager with 5+ years driving GTM strategy, positioning, and sales enablement for cloud-based enterprise SaaS platforms across MarTech, Loyalty, Customer Engagement, and AI. I translate complex technology into clear customer narratives and partner closely with Product, Sales, and field teams to drive market outcomes.

At Comviva (A Tech Mahindra Company), I currently lead product marketing for a 4-product portfolio, supporting a business that delivered $33M+ in order bookings, $5M+ in net-new business, and five new enterprise logos in FY26. I’ve owned positioning, messaging, and go-to-market execution for three major cloud platform releases, building launch narratives and sales enablement assets for technical and business buyers.

I plan and execute end-to-end product launches—from messaging and positioning through field readiness and market activation—coordinating with product management and demand generation. I also lead the PMM workstream for Comviva’s entry into Retail and CPG, developing 5 industry-specific use cases, GTM narratives, and enablement assets for a new vertical.

I bring strong analyst and competitive expertise, supporting 20+ analyst engagements annually and contributing to 16 recognitions across Gartner, Forrester, Everest Group, and ROCCO. I’ve built 30+ buyer-journey assets, managed a ~$300K annual budget using performance metrics and market feedback, and executed ABM and demand generation programs targeting 200+ enterprise accounts. Previously, as a Marketing Operations Manager, I contributed to an 18% increase in net incremental revenue through data-driven optimization.