Open to opportunities

Антон Карпов

@antonkarpov

Message

Marketing Director turning AI product capability into adoption, pipeline, and profitable growth systems.

Indonesia

Message

What I'm looking for

I’m looking for a founder-led company where brand is performance and metrics drive decisions. I want to own full-funnel GTM systems for AI products—positioning through retention—with autonomy to build the engine, not optimize channels.

I’m a Marketing Director / Head of Marketing / CMO who builds GTM & growth engines for AI-products and B2B SaaS—closing the gap between model capability and user behavior, pipeline, and P&L. I translate positioning into funnels, performance marketing into measurable outcomes, and retention engineering into compounding LTV.

In my current role, I doubled a major acquisition channel (revenue) in 60 days and tripled monthly profit contribution in the first quarter by rebuilding the full-funnel with a unified analytics and dashboard infrastructure (single source of truth across acquisition, retention, and unit economics). I lead an 8-person remote-first team, manage a ~$300k/month performance budget, and co-own Go-to-Market strategy and marketing P&L as an equity partner—while also advising founders as a Growth Advisor & CMO, including a 10x DTC growth outcome from $550k to $5.5M in 12 months.

Experience

Work history, roles, and key accomplishments

Current

Marketing Director

Current

Consumer Health Wearables

Jan 2026 - Present (5 months)

Doubled a major acquisition channel’s revenue in 60 days by rebuilding positioning, funnels, and creative. Tripled first-quarter monthly profit contribution and stood up unified analytics from scratch while leading an 8-person remote-first marketing team and managing a ~$300k/month performance budget.

Full Funnel Marketing Performance Marketing Analytics Conversion Rate Optimization (CRO)Team Leadership

Current

Growth Advisor & CMO

Current

Media Tiger

Nov 2024 - Present (1 year 7 months)

10x’d a DTC brand from $550k to $5.5M annual revenue in 12 months by architecting a holistic growth flywheel spanning brand storytelling, paid acquisition, community, and a high-ROI ambassador program. Advises founders on building scalable marketing systems for niche eCommerce portfolios.

Growth Strategy DTC Marketing Brand storytelling Performance Marketing Community Growth Ambassador Program Unit Economics

Lead Marketer of Academy

MPStats

Oct 2022 - Nov 2024 (2 years 1 month)

Improved ROI by +35% ROMI and increased repurchase by +90% in the first 3 months through redesigned positioning and a quiz-based sales funnel. Cut CAC by 28% via full-funnel analytics and CRM segmentation, and launched the company’s first partner marketing program to open a new growth channel.

CRO Segment Marketing Funnel Analytics Demand Generation Unit Economics Partner Marketing Retention Strategy

Head of Marketing

Boss Kids

Sep 2018 - Feb 2022 (3 years 5 months)

Scaled the brand from $55k to $165k/month, driving a 3x revenue leap in 6 months through full-stack growth across unit economics, creative direction, and channel mix (TikTok, YouTube, CRM). Increased paid conversions by +70% by redefining the core offer via JTBD research, and boosted top-of-funnel conversion from 24% to 62% with a hybrid content system.

Growth Strategy Unit Economics Creative Direction CRM Marketing CRO JTBD Research Performance Marketing