Open to opportunities

Tusar Ranjan Rath

@tusarranjanrath

Message

I lead B2B SaaS growth marketing, driving enterprise pipeline growth through ABM, demand gen, and GTM strategy.

Zimbabwe

Message

What I'm looking for

I’m looking to lead full-funnel B2B SaaS growth—owning pipeline contribution through ABM, demand generation, lifecycle marketing, and GTM alignment—partnering closely with Sales and Customer Success in a data-driven, collaborative environment.

I’m a Director-level B2B SaaS growth marketing leader with 18+ years of experience driving enterprise pipeline growth, demand generation, ABM, and GTM strategy across SaaS and technology-enabled businesses.

I’ve consistently aligned Marketing, Sales, and Customer Success to accelerate revenue growth—improving funnel conversion, strengthening enterprise opportunity progression, and scaling integrated marketing programs across enterprise and mid-market segments.

In recent roles, I owned marketing contribution to pipeline and led full-funnel execution using data-driven growth strategies across net new business and customer expansion programs. I’ve delivered measurable outcomes including a 20% increase in qualified pipeline, 32% improvement in MQL-to-SQL conversion, and 28% growth in ABM engagement for 50+ high-value enterprise accounts.

I bring strong expertise in account-based marketing (ABM/ABX), lifecycle marketing, marketing analytics, funnel optimization, and revenue forecasting using Salesforce, HubSpot, Marketo, and CRM-driven insights. I enjoy translating complex SaaS and AI capabilities into client-centric positioning and measurable business outcomes, while building KPI-driven marketing governance that improved execution velocity by 35% and reduced turnaround time by 40%.

Experience

Work history, roles, and key accomplishments

Current

Fractional Marketing Leadership

Current

Independent

Feb 2026 - Present (5 months)

Led integrated B2B SaaS growth marketing and GTM initiatives across enterprise and mid-market segments, focusing on pipeline acceleration, demand generation, and customer expansion. Partnered with Sales, Product, and Customer Success to build ABM/ABX strategies and improve attribution, forecasting, and funnel conversion using CRM and analytics.

GTM Strategy ABX Demand Generation Lifecycle Marketing Funnel Optimization Salesforce HubSpot Marketing Automation Marketing Analytics Attribution Forecasting Executive Reporting

Senior Manager – Marketing Operations

Deltek

Jan 2020 - Feb 2026 (6 years 1 month)

Directed global B2B SaaS marketing initiatives for enterprise and mid-market segments, translating business objectives into GTM strategies and revenue-focused demand generation. Drove ABM and ABX initiatives and improved funnel performance, including a 20% increase in qualified pipeline and a 32% improvement in MQL-to-SQL conversion.

GTM Strategy ICP Targeting Demand Generation ABX Multi channel Marketing Webinar Marketing Lead Scoring Salesforce HubSpot Marketing Automation Attribution Forecasting Marketing Analytics KPI Reporting

Technical Lead – Digital Experience

Ciberspring International

Jun 2015 - Jan 2020 (4 years 7 months)

Led development and optimization of enterprise digital experience platforms supporting marketing campaigns and website-led demand generation. Improved engagement and conversion through landing page optimization, SEO initiatives, and scalable CMS-driven digital experiences.

Digital Experience Platforms CMS Landing Page Optimization Content Delivery SEO Web Optimization Scalability

Sr. Software Engineer UI

Mindfire Solutions

Jun 2011 - Jun 2015 (4 years)

Delivered front-end and CMS-based solutions supporting enterprise web platforms and digital marketing systems. Improved deployment efficiency by 56% through structured development practices and process optimization.

Front End Developer CMS Web Development Process Optimization

Web Development Team Lead

Cupazo Consulting

Nov 2010 - May 2011 (6 months)

Resolved deployment challenges and improved delivery efficiency for PHP Laravel, CodeIgniter, and WordPress. Collaborated with developers to enhance deployment workflows and efficiency.

Deployment PHP Laravel CodeIgniter WordPress Workflow Optimization

Sr. Multimedia Trainer

Orissa Software Technologies Pvt. Ltd.

Apr 2008 - Nov 2010 (2 years 7 months)

Facilitated digital skills training and improved web development and Adobe Photoshop proficiency for 500+ students across NIIT Odisha centers. Supported adoption of digital skills through training delivery.

Training Delivery Web Development Adobe Photoshop Digital Skilling

Technical Writer

HCL Technologies CES Ltd.

Oct 2007 - Jan 2008 (3 months)

Produced graphical technical documentation and user manuals for HCL Technologies client projects. Improved software product clarity for client-facing deliverables.

Technical Writing Documentation

Technical Writer & Graphics

Advaiya Solutions

Apr 2007 - Oct 2007 (6 months)

Developed UX presentations and marketing assets to improve client communications and engagement. Focused on creating presentation and graphic materials to support client-facing messaging.

Marketing Materials Graphic Design Client Communication