Meaghan MacLean
@meaghanmaclean
Customer-first marketing leader driving growth through strategic, measurable programs.
CanadaWhat I'm looking for
I am a strategic, results-driven marketing leader with 15+ years of experience building multi-channel marketing strategies that drive lead generation, increase engagement, and enhance customer experience.
As Founder & Principal Consultant at MacLean Marketing Inc., I partner with leadership to build go-to-market plans, lead digital transformation initiatives, and optimize marketing performance — including a 230% lead increase after a six-site website consolidation and $2M raised for a life sciences startup through positioning and TAM analysis.
I have led product marketing, rebranding, and post-acquisition integration efforts across regulated industries, managed marketing teams and agency relationships, and serve on the board of a large Ontario not-for-profit, contributing to strategic planning and executive review.
Experience
Work history, roles, and key accomplishments
Founder & Principal Consultant
MacLean Marketing Inc.
May 2020 - Present (5 years 5 months)
Provide strategic marketing advisory and lead go-to-market, digital transformation, and brand growth initiatives for clients, driving a 230% increase in leads for a 15-clinic network and supporting a startup to secure $2M in funding.
Director, Product Management & Corporate Communications
Parallax Development
Feb 2018 - Apr 2020 (2 years 2 months)
Led post-acquisition integration and communications for PMI's Reduced Risk Product portfolio, managing stakeholder communications, transition planning, and executive presentations to align strategy and regulatory messaging.
Marketing Manager
Parallax Development
Jan 2016 - Jan 2018 (2 years)
Co-created a brand for a new consumer category and led go-to-market launches across Canada, U.S., and U.K., while managing consumer research and a team to drive awareness, adoption, and growth.
Manager, Marketing Consulting
TMG International
Sep 2014 - Dec 2015 (1 year 3 months)
Designed strategic marketing and acquisition plans for clients across financial services, healthcare, communications, and retail, and led CX implementation for VIA Rail achieving +30% conversion and +12% revenue growth.
Marketing Project Lead
TMG International
Oct 2012 - Aug 2014 (1 year 10 months)
Led project delivery for marketing initiatives including research, program design, and execution for major clients such as RBC, Rogers, and Medtronic to meet campaign objectives and budgets.
Marketing Analyst
TMG International
May 2009 - Sep 2012 (3 years 4 months)
Delivered marketing analyses and supported strategy development and execution for clients, contributing to Aeroplan CX initiatives that improved CSAT and delivered $2M+ in cost savings.
Education
Degrees, certifications, and relevant coursework
SUSmith School of Business, Queen's University
Bachelor of Commerce (Honours), Marketing
Completed an Honours Bachelor of Commerce with a specialization in Marketing, focusing on marketing strategy and research.
Tech stack
Software and tools used professionally
Availability
Location
CanadaAuthorized to work in
Job categories
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