Open to opportunities

Matt Wall

@mattwall

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Revenue operations specialist optimizing GTM systems, data, and customer journeys.

Canada

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What I'm looking for

I seek a revenue/ops or enablement role where I can scale GTM systems, improve data integrity, and build automated journeys while partnering cross-functionally to drive measurable growth.

I am a revenue operations specialist with deep hands-on experience administering Gainsight, Salesforce, HubSpot, and GTM tooling to scale customer success and sales motions. I design automated journeys, build dashboards, and manage complex data integrations to ensure reliable reporting and personalized customer experiences.

Across multiple roles I have led tool selection and implementation, standardized lead-to-cash processes, improved pipeline hygiene, and developed onboarding and enablement programs that accelerated time-to-productivity. I prioritize data governance, operational SOPs, and cross-functional collaboration to drive measurable improvements in conversion, deliverability, and quota attainment.

I bring a results-oriented mindset informed by customer-facing and operational leadership experience, from enterprise revenue ops to retail operations management. I am adept at translating strategic goals into repeatable processes, training materials, and analytics that empower Sales, CSM, and RevOps teams.

Experience

Work history, roles, and key accomplishments

Current

Revenue Operations Specialist

Current

Hootsuite

Jul 2024 - Present (1 year 7 months)

Administer Gainsight platform and design automated customer journeys for onboarding, adoption, and retention while overseeing S3–Salesforce–Gainsight integrations to ensure data integrity and real-time KPIs for Revenue and Customer Success teams.

Gainsight Salesforce Data Integration Dashboarding Data Hygiene

Senior Revenue Operations Coordinator

Assent

Jan 2024 - Jun 2024 (5 months)

Managed revenue operations platforms (Salesforce, Outreach, ZoomInfo) and led tool implementations, reporting, and SOP development to improve forecasting, pipeline management, and onboarding efficiency.

Salesforce Outreach ZoomInfo Reporting SOPs Forecasting Data Governance Onboarding

Sales Operations Manager

Bus.com

Sep 2022 - Oct 2023 (1 year 1 month)

Directed sales tech stack administration and led Lead-to-Cash standardization, enhancing pipeline velocity, conversion rates, and executive reporting through integrated outbound strategies and CRM data enrichment.

Salesforce Pardot ZoomInfo Outbound Strategy Reporting Change Management

Senior Sales Enablement

Heyday by Hootsuite

Apr 2022 - Sep 2022 (5 months)

Oversaw HubSpot and Salesloft integrations and scaled SDR onboarding and enablement programs, producing analytics-driven productivity improvements and centralized content management in Highspot and Gong.

HubSpot SalesLoft Enablement Highspot Gong Analytics Training

Sales Development Strategist

Heyday by Hootsuite

Oct 2021 - Apr 2022 (6 months)

Supported pipeline generation through targeted research and lead tools, conducted CRM audits, and implemented lead gen technologies to improve pipeline hygiene and forecasting accountability.

ZoomInfo LinkedIn Sales Navigator Lead Generation Lusha Builtwith Opportunity Management Prospecting

Operations Manager

West Elm

Aug 2016 - Oct 2021 (5 years 2 months)

Directed store operations and district logistics, improving inventory accuracy, onboarding and career development programs, and driving sales forecasting and product availability improvements.

Operations Management Inventory Control Onboarding Loss Prevention Forecasting

Business Immigration Specialist

Campbell Cohen

Nov 2011 - Jan 2015 (3 years 2 months)

Managed high-volume Federal and Provincial immigration cases with specialization in business-class and criminal admissibility, producing detailed establishment plans and coordinating with CIC, CBSA, and Service Canada.

Immigration Law Case Management Compliance Client Communication Rehabilitation Narratives Legal Documentation Risk Mitigation

Account Executive

Insight Canada

Jan 2011 - Dec 2012 (1 year 11 months)

Conducted outbound lead generation and strategic account development, consistently exceeding sales targets and delivering consultative presentations that highlighted ROI and cross-sell opportunities.

Outbound Sales Account Development CRM Management Sales Presentations Prospecting Pipeline Management Consultative Selling

Telephone Banking Specialist

TD Bank

Jan 2007 - Dec 2010 (3 years 11 months)

Delivered high-volume telephone banking services, met SLAs and sales objectives, and trained junior advisors while leveraging Excel and internal systems to monitor performance metrics.

Telephone Banking Customer Service Sales Excel Performance Monitoring Training Compliance

Technical Support Lead

Teletech Canada

Jan 2003 - Dec 2007 (4 years 11 months)

Provided technical troubleshooting and served as Lead Agent responsible for training, coaching, QA compliance, and improving first-call resolution rates.

Technical Support Troubleshooting Training Quality Assurance Coaching Call Resolution

Owner / Manager

Message In A Bottle

Jan 2001 - Dec 2003 (2 years 11 months)

Owned and operated a boutique fragrance retail business, handling inventory procurement, visual merchandising, promotions, staff recruitment, and opening a second location.