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Hoda Attia

@hodaattia

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Implementation Specialist building revenue systems that scale sales and retention.

Canada

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What I'm looking for

I’m looking for a role where I can own CRM and workflow implementations end-to-end, turn operational data into revenue-driving decisions, and partner cross-functionally to scale sales, customer success, and retention.

I’m an Implementation Specialist and Business Operations professional with 6 years of experience building revenue-driving systems, departments, and scalable processes. I translate data into actionable strategies that improve sales performance, retention, and operational efficiency.

In my current role, I lead end-to-end implementations and rollouts of multiple platforms across sales, operations, and field teams. I manage 8+ integrated systems, optimize HubSpot workflows, and build reporting systems that track KPIs and support leadership decisions.

I’ve also built functions from the ground up, including launching a Customer Success Management (CSM) department and a sales function focused on reactivating canceled customers. Across roles, I design process automation, lead cross-functional projects, and develop training libraries that reduce onboarding friction for distributed teams.

Experience

Work history, roles, and key accomplishments

Current

Project Manager

Current

WinChoice

Sep 2022 - Present (3 years 7 months)

Led implementation and rollout of multiple platforms across sales, operations, and field teams, managing 8+ integrated systems across departments. Owned the full project lifecycle and optimized HubSpot workflows, reporting, and CRM data cleanup while building scalable training materials.

HubSpot Workflow Automation Process Design

Customer Success Ops

Stupar Enterprises

Jan 2021 - Jan 2022 (1 year)

Built and launched a Customer Success Management (CSM) department from the ground up, designing lifecycle and retention success metrics. Analyzed sales and operational data to identify growth opportunities and implemented workflows to improve client experience, retention, and revenue consistency.

customer success strategy Retention Process Mapping Workflow Design Sales Process Optimization

Sales & Retention Lead

TruLocal

Jan 2020 - Jan 2021 (1 year)

Built and launched a sales function focused on reactivating canceled customers to recover lost revenue, consistently exceeding targets. Trained and mentored sales reps with repeatable playbooks and developed data-driven win-back strategies supporting revenue growth leading up to the $16M acquisition.

Sales Enablement Sales Training Revenue Operations (RevOps)