Open to opportunities

Matthew Alpert

@matthewalpert

Message

Marketing leader driving partner growth and data-driven campaigns.

United States

Message

What I'm looking for

I seek a strategic marketing role where I can build partner programs, lead campaign strategy, ensure regulatory-compliant marketing, and drive measurable growth within a collaborative, cross-functional team.

I am a marketing professional with 15+ years of experience building partner programs, B2B and B2C acquisition campaigns, and regulated-healthcare marketing strategies. I have led teams, owned campaign development and compliance for Medicare and commercial markets, and delivered measurable partner revenue and program growth.

I specialize in partner development, content and campaign strategy, and performance optimization across channels including email, digital, and events, and I collaborate cross-functionally to support local and enterprise marketing needs. My work includes managing multi-market communication, ensuring regulatory adherence, and translating market research into actionable marketing opportunities.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Point32Health

Jan 2022 - Present (4 years)

Manage strategy, communications, campaigns, collateral, and sponsorships for commercial markets; support state-based partnerships and new business growth while representing local marketing across digital channels and events.

Marketing Strategy Content Strategy Campaign Management Event Sponsorships Cross Functional Collaboration Competitive Analysis Regulatory Compliance Digital Marketing

Senior Marketing Specialist

Point32Health

Jan 2019 - Jan 2022 (3 years)

Led Medicare marketing strategy and execution, developing campaign concepts and deliverables to support acquisition and sales collateral while ensuring CMS, EOHHS, and DOI regulatory compliance.

Campaign Development Regulatory Compliance Content Development Partner Relationships Marketing Research Optimization

Marketing Manager

Endurance International

Jan 2018 - Jan 2019 (1 year)

Developed and executed indirect channel programs to engage target partners, performed strategic planning and budgeting, and partnered with eCommerce, nonprofit, SaaS, and member organizations.

Channel Marketing Partner Programs Strategic Planning Budgeting Partner Engagement Campaign Analysis

Partner Development Manager

Acceleration Partners

Jan 2015 - Jan 2018 (3 years)

Facilitated affiliate partner relations generating over $1M in revenue, built outbound email campaigns and nurture streams, and created growth and efficiency projection models for partners and clients.