Open to opportunities

Irma Garcia

@irmagarcia

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Strategic marketing leader with a focus on global channel growth.

United States

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What I'm looking for

I am looking for a role that fosters collaboration, drives strategic growth, and allows me to leverage my marketing expertise to make a significant impact.

I am a seasoned marketing professional with extensive experience in global channel marketing, specializing in driving growth through innovative go-to-market strategies. At BlackBerry, I successfully led initiatives that resulted in a 30% year-over-year sales growth, demonstrating my ability to enhance market presence and optimize partner engagement.

My career spans over two decades, during which I have developed and executed high-impact marketing programs across various industries. I have a proven track record of collaborating with cross-functional teams to create seamless strategies that align with business objectives. My expertise in managing multi-million dollar budgets and orchestrating successful marketing events has consistently delivered significant ROI and strengthened partnerships.

I am passionate about leveraging my skills in channel marketing and strategic planning to drive revenue growth and foster collaborative environments. I thrive in dynamic settings where I can contribute to innovative marketing solutions and help organizations achieve their goals.

Experience

Work history, roles, and key accomplishments

Sr. Manager, Global Channel Marketing, MSP Partners & Alliances

BlackBerry

Aug 2022 - Nov 2023 (1 year 3 months)

Strategically defined and led GTM partner marketing initiatives to expand global presence through recruitment, cross-selling, and up-selling, surpassing KPIs and fortifying partnerships towards 30% YoY sales growth. Established and managed global GTM programs, including digital marketing, enablement initiatives, enhanced communications, and strategic market-facing events, catalyzing revenue growth

GTM Strategy Partner Marketing Digital Marketing Sales Enablement Cross Functional Collaboration KPIs Channel Marketing Global Marketing Market Expansion Strategic Partnerships

Sr. Channel Marketing Manager, NA Partners

Lookout, Inc.

Jul 2021 - Aug 2022 (1 year 1 month)

Pioneered integrated GTM programs (channel & field-focused), GTM & digital campaigns enhancing awareness, driving pipeline growth, and fostering strong partnerships, resulting in a remarkable average 87% ROI QoQ. Spearheaded GTM marketing initiatives to source and deliver sales enablement tools and training for VARs, carrier partners, and direct sales teams, driving pipeline and revenue growth in

GTM Sales Enablement Event Management Cross Functional Collaboration Channel Marketing ROI Analysis

Marketing Program Manager, Channel Partners

Ingram Micro

Apr 2016 - Jul 2021 (5 years 3 months)

Spearheaded GTM channel marketing programs, alliance strategic planning, and digital campaigns that significantly increased awareness and accelerated pipeline growth across North American regions, resulting in an average of 62% ROI QoQ. Designed robust channel marketing programs within Agency Ingram Micro, resulting in up to $200M YoY partner revenue and significant market penetration across vario

Channel Marketing GTM Financial Management Pipeline Acceleration ROI Measurement Sponsorship Management

Marketing Manager PM

AT&T Wireless

Jun 2001 - May 2004 (2 years 11 months)

Developed and executed GTM campaigns and enablement initiatives for over 3,000 national sales channels, including company-owned retail stores, third-party retail outlets, and agent locations, leveraging MDF programs to drive regional performance. Created and launched innovative in-store marketing programs, visual merchandising, and promotional strategies that significantly enhanced brand presence

GTM marketing Visual Merchandising Marketing Strategies Sponsorship Management Event Marketing