Pasquale DiCrosta

I've built multi-channel marketing programs across healthcare, finance, pharmaceuticals, and consumer-focused markets, translating consumer and market insights into brand awareness and revenue.

At Aetna, I develop complex Medicare marketing programs across TV, direct mail, search, display, broker campaigns, and web assets. I collaborate with sales leaders, provider networks, digital teams, and agency partners including Ogilvy, Publicis, and Thomas Arts to localize national platforms for distinct markets.

Previously at APS Healthcare, I managed marketing across up to 15 major Eastern U.S. accounts and developed more than 50 account-based programs annually. My physician incentive programs increased patient compliance by 15% and provider healthcare compliance by 20%, while process efficiencies reduced annual marketing costs by more than $300,000.

At Optum and Basware, I drove demand generation, SEO/SEM, lead activity, and pipeline impact through digital campaigns, events, websites, and media. I've led 10-person cross-functional teams, managed agencies and budgets, and used marketing metrics to improve performance and support revenue goals.