Open to opportunities

Nayara Carvalho

@nayaracarvalho

Message

Salesforce Marketing Cloud Specialist delivering scalable, data-driven multi-channel CRM journeys.

Brazil

Message

What I'm looking for

I’m looking to build scalable Salesforce Marketing Cloud and CRM journeys in an Agile team—combining SQL segmentation, AMPscript personalization, and API integrations to deliver measurable campaign performance and strong client outcomes.

I’m a Salesforce Marketing Cloud Specialist with 5+ years of experience designing and implementing multi-channel CRM journeys, SQL segmentation strategies, AMPscript personalization, and API integrations. I translate business requirements into technical implementations with strong governance in Agile environments.

In consulting roles, I lead client-facing technical sessions (in English) and build solutions in Journey Builder and Automation Studio. I also develop custom Journey Builder Activities using JavaScript and REST APIs, and create dynamic, personalized emails with AMPscript, SQL, and HTML/CSS—while participating in architectural discussions around data ingestion and return flows.

Previously, I owned LATAM-wide marketing operations across 8 countries, building Power BI dashboards and running revenue and campaign analyses to guide decisions. I proposed data-driven campaign strategies during a revenue decline period, driving a 112% revenue increase in the LAS region (Mar/23), and supported execution through HTML/CSS and SQL-based audience segmentation.

Experience

Work history, roles, and key accomplishments

Current

Salesforce Marketing Consultant

Current

CI&T

Aug 2024 - Present (1 year 10 months)

Lead client-facing Salesforce Marketing Cloud consulting, translating business requirements into scalable solutions across Journey Builder and Automation Studio. Develop custom Journey Builder Activities with JavaScript/REST APIs and build personalized email communications using AMPscript, SQL, HTML/CSS.

Salesforce Marketing Cloud Journey Builds Automation Studio AmpScript SQL JavaScript REST APIs HTML CSS Salesforce Data Cloud Personalization

Marketing Operations Specialist

Motorola Mobility

Mar 2022 - Jul 2024 (2 years 4 months)

Developed and optimized LATAM marketing operations processes across 8 countries, using Power BI dashboards and SQL-driven segmentation to support campaign and revenue strategy. Proposed data-driven campaigns during a revenue decline, driving a 112% revenue increase in the LAS region (Mar/2023).

Power BI Segmentation HTML CSS Email Marketing Push Campaigns Data Visualization Marketing Operations Stakeholder Management Revenue Analytics

Customer Service Specialist

Superlógica Tecnologia

Apr 2021 - Feb 2022 (10 months)

Provided multi-channel customer support via phone, email, and live chat while maintaining detailed CRM records. Collaborated with cross-functional teams to resolve complex issues and contributed to process improvements for service optimization.

Customer Support Multichannel Support Process Improvement Live Chat Email Support Phone Support Cross Functional Collaboration Problem Solving

Account Manager (Mid-Level)

Proponto Solutions

Nov 2017 - Nov 2020 (3 years)

Managed key client accounts as the primary point of contact, conducting meetings, performance reviews, and growth planning. Coordinated cross-functional delivery to improve retention and support account expansion and revenue growth initiatives.