Open to opportunities

Luan Thomas

@luanthomas

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Experienced CRM Specialist focused on data-driven marketing strategies.

Brazil

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my CRM expertise to drive growth and enhance customer experiences.

I am a marketing professional with over 10 years of experience specializing in CRM, Growth, and Product Marketing. My journey has been marked by a strong focus on campaign automation, A/B testing, and multichannel lifecycle journeys, all aimed at enhancing customer engagement and driving business results. A notable achievement includes leading the CRM B2C implementation for the VR Benefícios app, where I successfully raised app ratings from 3.9 to 4.6.

In my current role as a Senior CRM Analyst at VR Benefícios, I have designed and optimized lifecycle automation flows, managed multichannel campaigns, and collaborated cross-functionally with Product, Data, and Growth teams to prioritize improvements based on insights. My proficiency in tools like Salesforce Marketing Cloud, RD Station, and Zenvia has enabled me to implement scalable automation processes that enhance customer experiences.

Experience

Work history, roles, and key accomplishments

Current

Senior CRM Analyst

Current

VR Benefícios

May 2022 - Present (3 years 2 months)

Led the implementation of B2C CRM for the new company app, significantly increasing app ratings from 3.9 to 4.6. Designed and optimized lifecycle automation flows and managed multichannel campaigns focused on A/B testing and personalization.

CRM Salesforce Marketing Cloud A B Testing Lifecycle Management Data Analysis Customer Engagement Project Management

Product Growth Analyst

PagSeguro PagBank

Aug 2021 - Apr 2022 (8 months)

Planned and executed A/B tests and cohort analysis to identify user journey friction. Developed personalized communication pieces and engagement experiments to improve customer retention.

A B Testing Cohort Analysis User Journey Mapping Customer Retention Project Management

ÂE

Senior Marketing & Branding Analyst

Ânima Educação

Sep 2018 - Aug 2021 (2 years 11 months)

Created integrated 360° communication plans with CRM and institutional campaigns. Coordinated with stakeholders for strategic communication rollouts and presented performance reports focusing on continuous improvements.

Communications Planning Stakeholder Management performance reporting CRM Strategic Marketing Project Management