AHAron Henriquez
@aronhenriquez
Senior CRM and Lifecycle Analyst with a passion for data-driven marketing.
BrazilWhat I'm looking for
With over 7 years in the tech industry and more than 4 years dedicated to CRM and Lifecycle Marketing, I specialize in crafting personalized, data-driven campaigns that enhance the entire customer journey—from acquisition to retention. My experience spans multiple Latin American markets, where I have collaborated closely with cross-functional teams in Marketing, Product, and Data. I thrive in fast-paced environments, leveraging my strategic mindset and attention to detail to create impactful marketing initiatives.
Currently, as a Senior CRM and Lifecycle Analyst at Beyond Analytics, I am responsible for planning and executing multichannel campaigns across a user base of over 3 million people. My role involves utilizing platforms like Braze and Hubspot to develop automated workflows, conduct A/B testing, and maintain comprehensive documentation. I take pride in my ability to connect marketing strategies with measurable business outcomes, as demonstrated by my success in generating significant revenue growth through targeted campaigns.
I am particularly drawn to mission-driven companies where marketing meets meaningful impact. My proactive approach and genuine curiosity drive me to continuously seek innovative solutions that resonate with customers and foster long-term relationships.
Experience
Work history, roles, and key accomplishments
Senior CRM and Lifecycle Analyst
Beyond Analytics / Afya
Sep 2024 - Present (10 months)
As a Senior CRM and Lifecycle Marketing Analyst, I plan and execute CRM campaigns to connect the entire Martech ecosystem and communication strategy across 12+ companies in the group, reaching over 3 million users. I define goals, success metrics, and initiate reporting for the team and stakeholders, while also customizing in-app messages using HTML, CSS, and JavaScript.
Senior CRM & Lifecycle Analyst
Qconcursos
Jan 2021 - Aug 2024 (3 years 7 months)
I progressed from Junior to Senior Analyst, taking on increasingly strategic responsibilities in CRM and Lifecycle Marketing, directly contributing to double-digit YoY growth for three consecutive years. I designed and optimized over 50 automated and personalized flows based on AARRR (Pirate Metrics), building performance dashboards in Looker Studio and Hubspot for operational and strategic tracki
SDR/Account Executive
Edools & EADBOX
Jul 2017 - May 2020 (2 years 10 months)
I managed the full sales cycle, from diagnosing needs to closing deals, for EdTech companies supporting entrepreneurs and corporations in launching e-learning and corporate training projects. I led sales pitches, proposal development, and technical mapping, tailoring solutions to client profiles and maturity stages across Brazil and Latin America.
Education
Degrees, certifications, and relevant coursework
Unilasalle Rio de Janeiro
Bachelor's in Business Administration, Business Administration
Completed a Bachelor's degree in Business Administration. The curriculum focused on core business principles and management strategies.
Unilasalle Rio de Janeiro
Production Engineering, Production Engineering
Completed six semesters of Production Engineering. The coursework covered principles of engineering and production processes.
Availability
Location
BrazilAuthorized to work in
Job categories
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