Open to opportunities

Viviane Soares

@vivianesoares

Message

Data-driven CRM & lifecycle strategist driving revenue growth, retention, and lifecycle optimization.

Brazil

Message

What I'm looking for

I’m looking for a global, remote role where I can lead data-driven CRM and lifecycle strategies that connect engagement to revenue—growing retention and LTV, using dashboards and performance analysis, and applying AI-driven CRM like Next Best Action.

I’m a data-driven CRM & Lifecycle Strategy Specialist focused on turning lifecycle strategy into commercial outcomes—growth in revenue, stronger retention, and more efficient customer journeys. I’ve consistently contributed ~20–30% of total revenue and supported +100% YoY growth in key periods.

At WPP Commerce (WPP Group) since Mar 2023, I lead CRM initiatives that connect engagement to revenue. For Globo (B2B & Globo Ads), I define segmentation and journeys, build dashboards, coordinate cross-functional teams, and explore AI-driven CRM (Next Best Action).

Previously at SkinCeuticals (L’Oréal Group), I generated R$1M+ revenue (Black Friday) while maintaining 20–30% CRM share and supporting +100% YoY growth. At Dermaclub (L’Oréal Group), I executed lifecycle strategies that improved retention and engagement, and as a CRM Analyst at Allied Brasil (2022–2023) I optimized CRM campaigns through performance tracking and analysis.

Experience

Work history, roles, and key accomplishments

Current

CRM & Lifecycle Strategist

Current

WPP Commerce

Mar 2023 - Present (3 years 3 months)

Led CRM initiatives linking engagement to revenue by defining segmentation and customer journeys, coordinating cross-functional teams, and building dashboards for performance visibility. Drove outcomes including R$1M+ Black Friday revenue, 20–30% CRM share, and +100% YoY growth in key periods, while exploring AI-driven Next Best Action programs.

CRM Strategy Lifecycle Marketing Segmentation Customer Journey Design Performance Analysis Dashboards Stakeholder Management CRM