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Mateus Furlan

@mateusfurlan

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I build profitable growth through product strategy, market intelligence, and commercial transformation.

Brazil

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What I'm looking for

I'm available for international leadership roles and relocation across Europe, where I can drive growth strategy, portfolio transformation, market entry, and commercial execution in complex B2B environments.

I've driven profitable growth across water and wastewater treatment, specialty chemicals, industrial manufacturing, and energy for more than 17 years. At Suall, Biondi Group, I led Marketing and Product Management across three business units, connecting R&D, Sales, Supply Chain, and executive leadership around portfolio strategy and product development.

I led the go-to-market strategy for a disruptive nanoparticle coagulant line, created the company’s first product homologation process, qualified more than 70 products for industrial resale, and developed five pool-treatment formulations. My market-entry analysis for Paraguay assessed a US$275M annual pool-chemicals market and supported the board’s export decision.

I also built Suall’s Marketing function, CRM, centralized Customer Service operation, and Foreign Trade function. A targeted digital campaign generated 25 new customers and R$265.3K in new revenue, while Suall Piscinas’ Expolazer 2024 presence generated R$1.25M in on-site orders and 90 qualified leads.

Earlier, I held P&L responsibility at ITW Insulation Systems Brazil, where I executed the 80/20 Business Process and improved profitability by 90.6% CAGR in two years. I bring engineering, commercial leadership, strategic marketing, and international business development experience to leadership roles across Europe.

Experience

Work history, roles, and key accomplishments

Marketing & Products Director

Suall, Biondi Group

Dec 2024 - Jul 2026 (1 year 7 months)

Directed marketing and product management across three business units, leading portfolio strategy and market intelligence. Led go-to-market for a nanoparticle coagulant line and structured the company's first product homologation process.

Product Strategy Market Intelligence Go To Market Strategy Portfolio Management Marketing Transformation Budget Management Digital Marketing Market Segmentation Competitive Analysis

Marketing, Foreign Trade, Sales Administration & Logistics Manager

Suall, Biondi Group

Jan 2022 - Nov 2024 (2 years 10 months)

Managed marketing, foreign trade, sales administration, and logistics, driving market intelligence and commercial support. Established the company's first marketing function and CRM, and led trade show presence generating significant sales leads.

Power BI Market Analysis CRM Customer Experience Digital Transformation Trade Shows Brand Management Sales Intelligence Logistics

Supply Chain & Foreign Trade Manager

Suall, Biondi Group

Dec 2020 - Dec 2021 (1 year)

Restructured supply chain with operational KPIs and strategic supplier partnerships, achieving cost savings. Established the foreign trade function and initiated key imports for the pool treatment line.

Strategic Procurement Global Sourcing Supply Chain Management Supplier Relationship Management Cost Optimization Import Operations

Supply Chain Executive

Suall, Biondi Group

Jan 2020 - Nov 2020 (10 months)

Led strategic negotiations with key material suppliers to optimize procurement costs and enhance product margins.

Strategic Negotiations Procurement Cost Optimization Supplier Management

Visiting Researcher

Politecnico di Milano

Apr 2019 - Dec 2019 (8 months)

Conducted research and development of technologies for wastewater treatment and management.

Research wastewater treatment Technology Development

Strategic Advisor

MLF Consultoria

May 2017 - Mar 2019 (1 year 10 months)

Delivered specialized business development and strategic advisory services for industrial and consulting organizations, focusing on market expansion and operational growth.

Business Development Strategic Advisory Market Expansion

Sales Manager

ITW Fluids & Hygiene

Nov 2015 - Apr 2017 (1 year 5 months)

Led new business development and key account management across industrial segments, driving annual and long-range strategic planning. Directed pricing strategy and sales forecasting, providing critical reports to the Sales Director.

Business Development Key Account Management Strategic Planning Pricing Strategy Sales Forecasting Market Insights

Sales Manager

ITW Insulation Systems Brazil

Jan 2012 - Oct 2015 (3 years 9 months)

Held full P&L responsibility for the Brazilian business unit, leading strategic planning, pricing, and forecasting. Designed and executed ITW's 80/20 Business Process, improving profitability by 90.6% CAGR within 2 years.

P&L management Strategic Planning Pricing Strategy Cross functional Leadership Market Segmentation Digital Transformation Sales Productivity

Managing Partner

Pontech

Feb 2011 - Mar 2012 (1 year 1 month)

Founded and led a strategic B2B commercial representation firm, delivering business development and market entry strategies for industrial partners. Directed market research and account management to expand into Automotive and Oil & Gas segments.

entrepreneurship Business Development Market Entry Strategy Account Management Market Research Business Planning

Marketing & Sales – Brazil Account Manager

Loccioni Group

Nov 2009 - Jan 2011 (1 year 2 months)

Directed the strategic link between Italian HQ and the Brazilian market, managing end-to-end sales lifecycles and high-value partnerships in Automotive and Home Appliance sectors. Led strategic analysis for introducing testing equipment into the European Photovoltaic Market.

Sales Management Key Account Management Market Analysis Strategic Planning

Project Manager

Loccioni Group

Jan 2009 - Oct 2009 (9 months)

Directed end-to-end delivery of a high-complexity automated testing bench project for a premier Italian automotive client, managing multidisciplinary teams, budgets, and strict quality protocols.

Project Management Team Leadership Budget Management Quality Assurance Automotive Testing