At Premier Tech Sistemas e Automação, I led Business Development, Marketing and Commercial Strategy across LATAM. I developed a new automation solution for the coffee market, from identifying the opportunity and preparing the business case to coordinating stakeholders in Brazil, Asia and global R&D.
I also structured regional Inside Sales with Marketing & Sales integration, and led Sales Excellence and CRM initiatives using Salesforce. Earlier at COESIA GROUP, I worked in LATAM marketing, market intelligence and commercial development, including a performance study recognized as a global benchmark.
