Cristiano Duma

Leads regional Marketing strategy for DJI Agriculture, translating global guidelines into positioning, communications, demand generation, launches, and market activation plans. Manages team, agencies, suppliers, budget, and performance indicators using Google Analytics, Power BI, and CRM.

Led institutional repositioning and developed strategic Marketing plans for industrial and agricultural markets. Conducted brand strength and NPS research and developed an agronomic concept to support communications.

Developed a five-year Marketing plan focused on brand awareness, demand generation, and Sales support. Managed integrated branding, technical content, social media, press relations, campaigns, events, and product launches, achieving significant growth in organic traffic and engagement.

Developed and implemented Marketing plans for light and heavy vehicles, machinery, and equipment, focusing on B2B segments. Managed digital campaigns and contributed to the launch of a new business platform.

Provided Marketing and Sales & Operations Planning management for PESA S/A, the Caterpillar dealer for Southern Brazil. Executed marketing strategy, branding, positioning, digital marketing, demand generation, and channel development projects for industrial and service companies.

Participated in building the Brazilian operation from its initial stage, including product strategy, brand launch, dealer network development, and institutional positioning. Managed an annual R$ 6 million budget and created platforms for trade shows and launches, reducing costs by 68%.

Led branding and repositioning strategy, expanding from B2B toward the end consumer. Created identity, digital presence, e-commerce, and campaigns, increasing brand awareness by 60%.

Structured the Marketing department and developed Midea's strategy in Brazil, including the 2008 Marketing and product plan in alignment with headquarters.

Managed a portfolio of 61 resellers and developed Trade Marketing plans for strategic customers in Southern Brazil with an annual budget of R$ 1.8 million. Managed campaigns and point-of-sale materials and developed a Six Sigma project to measure retail effectiveness.

Postgraduate degree in Business Marketing from the Federal University of Paraná, completed in 2005.

Bachelor's degree in Business Administration from Santa Catarina State University, completed in 1999.