Lindemberg Almeida

Responsible for structuring B2B Marketing strategy, reporting to the CEO and working closely with Sales to align Marketing with growth priorities and long consultative sales cycles. Implemented a pipeline-oriented operation, defining ICP, ABM, funnel-stage content, performance metrics and relationship initiatives for strategic accounts.

Worked alongside the CEO on business expansion and relationships with clients and partners in Artificial Intelligence, commercial automation and digital transformation projects. Led the development of commercial proposals and alignment between client needs and technology solutions.

Led approximately 20 professionals across Segments, Creative and Corporate Communications, contributing to 12 Go-to-Market plans for logistics, construction, agribusiness, HR, security, wholesale and distribution. Generated more than 1,000 press placements in three months and 2,700 new LinkedIn followers in one month.

Restructured the department across Sales Marketing, Branding, Content, Demand and Market Intelligence, integrating channels, ICP, personas, CRM, prospecting and relationships with SAP and Thomson Reuters. Raised MQL-to-SQL conversion to 9%, three times target, and increased website users by 554%.

Led strategic and operational Marketing for a B2C SaaS platform, overseeing Sales Marketing, Content, Growth, Inbound, media, CRM, retention, launches and budget. Increased lead generation by 52% and, in the following cycle, by 241%.

Led communications for Paraná’s Economic Recovery Plan during the pandemic and developed strategic plans for Ferroeste and Ipardes.

Structured B2B Marketing, Inbound, Outbound, Content, Digital, Internal Marketing, events and Demand Generation, supporting expansion in agribusiness and positioning the company as SAP’s leading partner in the sector. Led demand generation and opportunities with an average ticket of approximately BRL 7 million.

Planned the repositioning of the Strategy vertical in Brazil, coordinating guidelines, budget and campaigns with headquarters in the United States, specialists in England, suppliers and international delegations. Supported client and prospect forums, commercial proposals, offer demonstrations and content based on international studies.

Reported to the CEO on initiatives supporting the Delivery team. Developed solution and service portfolios and case studies, and partnered with SAP and Oracle on trade shows, in-company events and campaigns.

Two professional recognitions: MAKE Award Brazil, in Knowledge Management, for a documentary on the history of the Brazilian electricity sector.

Two professional recognitions: Direitos Nota 10 Award, for work in Consumer Law.

Master's Degree in Business Administration from Fundação Getulio Vargas, completed in 2011.

Bachelor's Degree in Humanities with a focus on Journalism, completed in 2007.