Open to opportunities

Marquee Social

@marqueesocial

Message

I build data-driven CRM journeys that grow retention, conversion, and customer lifetime value.

India

Message

What I'm looking for

I'm looking to lead CRM, lifecycle, retention, and CRO initiatives where I can turn customer data into personalized omnichannel journeys, improve customer health and revenue retention, and partner closely with Marketing, Product, Sales, and Tech teams.

At Netcore Cloud, I lead retention marketing and CRM intelligence for the Email BU, improving Net Revenue Retention from 89% to 95% through customer health scoring, risk identification, lifecycle operations, and QBR-led interventions.

I've built cohort-scoring and campaign analytics across 3,900+ email campaigns for ABAMC / Mirae Asset Sharekhan, turning subject-line, cohort, and engagement patterns into cross-sell and next-best-offer insights. I also benchmarked Marriott, Hilton, and The Leela against Taj Hotels/IHCL to shape lifecycle and channel roadmap recommendations.

Previously at Mailmodo, I owned email, WhatsApp, push, and in-app lifecycle programs across nurturing, onboarding, engagement, and retention. My segmentation and automated re-engagement workflows reduced churn by 20%, while ABM programs converted 10 enterprise accounts at $10K MRR each.

Across Netcore Solutions, Schbang, and consulting engagements, I've paired CRM automation, analytics, experimentation, and platform integration to improve active customers, engagement, conversions, and revenue. I enjoy bridging Marketing, Product, and Tech teams using tools including Salesforce, HubSpot, Netcore, Mailmodo, Power BI, SQL, Claude, and ChatGPT.

Experience

Work history, roles, and key accomplishments

Current

Head of Retention Marketing & CRM Intelligence

Current

Netcore Cloud

Jan 2026 - Present (7 months)

Leading lifecycle analytics and retention for the Email BU, improving NRR from 89% to 95% and managing a ₹1.7 Cr MRR book. Authored a 3,900+ campaign analytics report for a financial services client and drove competitive benchmarking for hospitality.

Lifecycle Marketing CRM Email Marketing WhatsApp Marketing Marketing Automation Salesforce HubSpot Mailmodo Segmentation Personalization A B Testing CRO Deliverability Power BI SQL Agentic AI Claude ChatGpt

Head of Email & Growth Marketing

Mailmodo

Aug 2022 - Jan 2026 (3 years 5 months)

Owned end-to-end lifecycle strategy for email and WhatsApp, reducing churn by 20% through segmentation and automated retention workflows. Generated 5+ MQLs per content asset and secured 10 enterprise accounts at $10K MRR each.

Email Marketing WhatsApp Marketing Lifecycle Marketing Marketing Automation AMP Email Segmentation Retention ABM Salesforce Pipeline Management

Marketing & CRM Consultant

Della Luxury Products & Pixi

Jun 2022 - Aug 2022 (2 months)

Implemented Salesforce CRM automation for Della Luxury Products, cutting CAC by 15%. Restructured engagement tooling for Pixi across 10 domains, achieving a 25% lift in conversions.

Salesforce CRM Automation Segmentation Platform Integration

Head of Digital Marketing

Schbang

Jun 2021 - Jun 2022 (1 year)

Directed performance reporting for omnichannel campaigns, generating INR 3M+ in attributed revenue. Managed Delivery Hero campaigns across 12 markets, improving engagement by 30%.

Digital Marketing Campaign Analytics CRM Email Marketing Social Media Analytics Program Management

Regional Marketing Manager

Netcore Solutions

Sep 2017 - Feb 2021 (3 years 5 months)

Built CRM enablement and retention analytics for enterprise clients like Nykaa, Udemy, and MakeMyTrip, driving a 40% increase in active customers. Delivered training programs converting 19 MQLs and 5 SQLs.