MUMohit User
@mohituser4
Retention & CRM leader driving growth via data-driven omnichannel marketing.
IndiaWhat I'm looking for
I am a retention and CRM leader with 7+ years of experience building omnichannel, data-driven programs that increase customer loyalty and revenue. I blend MarTech expertise—Adobe Campaigns, CDP implementations, appsflyer and FirstHive dashboards—with behavioral approaches to deliver hyper-personalized customer experiences.
At IndiGo, I led growth experiments, Martech integrations, and large-scale campaign orchestration, driving measurable MTU uplift and delivering highly accurate reporting for CRM and channel performance. I also led migrations (Adobe V7→V8), AI personalization initiatives, and new channel launches including WhatsApp chatbot and RCS.
Previously at Decathlon I scaled lifecycle campaigns that produced significant retention and revenue gains, drove app-first engagement strategies, trained cross-functional teams, and implemented growth-focused campaigns that generated direct revenue uplift and operational improvements.
Experience
Work history, roles, and key accomplishments
Manager – Growth Planning
InterGlobe Aviation Ltd.
Apr 2025 - Present (10 months)
Lead growth experiments and martech integrations to reactivate dormant users and improve cohort MTU, maintaining 90–110% data precision across weekly CRM dashboards and ensuring full connectivity between Adobe Campaigns, FirstHive, and RCS.
Assistant Marketing Manager
InterGlobe Aviation Ltd.
Mar 2023 - Mar 2025 (2 years)
Drove omnichannel retention programs and new-channel launches, scaling communications (2.29B push, 3.7B emails, 21M WhatsApp) and delivering BluChip registrations to 2.2M, exceeding targets and improving engagement through CDP-driven segmentation.
Campaign Manager
Decathlon Sports India Pvt Ltd
Jul 2017 - Feb 2023 (5 years 7 months)
Spearheaded omni-channel lifecycle campaigns that increased customer retention 22% YoY and delivered INR 8 Cr+ revenue over two years through segmentation, app-first engagement, and live commerce initiatives.
Education
Degrees, certifications, and relevant coursework
SCSymbiosis Institute of Media & Communications
Master of Business Administration, Public Relations
2015 - 2017
Completed an MBA with specialization in Public Relations from Symbiosis Institute of Media & Communications between 2015 and 2017.
UMUniversity of Mumbai
Bachelor of Science, Biotechnology
2011 - 2014
Completed a Bachelor of Science in Biotechnology from the University of Mumbai between 2011 and 2014.
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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