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Dhrumil Mehta

@dhrumilmehta

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I drive omnichannel lifecycle marketing to boost retention and CLTV.

India

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What I'm looking for

I’m looking for a growth-focused role where I can own omnichannel lifecycle marketing, retention/CLTV experiments, and CDP-driven personalization. I want cross-functional ownership with Product/Engineering, measurable ROI, and a data-led culture.

I’m a results-driven CRM and Lifecycle Marketing professional with 4+ years of experience building retention engines across high-growth consumer and SaaS businesses. I focus on activation, retention, and customer lifetime value through data-led personalization and lifecycle orchestration.

In my most recent roles, I’ve designed end-to-end journeys that improved site visit rates by 25 points and increased booking conversions by 10% in 3 months. I also built and launched “Yukio Coin” to extend average resident tenure from 90 to 120 days, increasing CLTV from INR 60K to INR 75K while reducing churn through behavioral segmentation and hyper-personalized nudges.

I’m strongest when turning customer behavior into measurable revenue outcomes—whether that’s A/B testing and funnel optimization, building event taxonomies and attribution systems, or managing CDP migrations (MoEngage to Sirrus.ai) with clean event validation, journey recreation, and UAT sign-offs. I love working across Product, Engineering, CX, and Marketing to scale omnichannel automation across WhatsApp, Email, SMS, RCS, and AI calling.

Experience

Work history, roles, and key accomplishments

Current

Senior Campaign Manager CLM

Current

First Living Spaces (TCG)

Jun 2025 - Present (1 year)

Designed and optimized end-to-end lifecycle journeys from lead nurturing to resident retention, improving site visit rates by 25 points and increasing booking conversions by 10% within 3 months. Built and launched a “Yukio Coin” loyalty program that increased CLTV from INR 60K to INR 75K by extending average resident tenure from 90 to 120 days, using behavioral segmentation and hyper-personalized

Lifecycle Marketing CRM Automation

CRM Specialist

Boutiqaat

Mar 2024 - Apr 2025 (1 year 1 month)

Led CRM strategy for retention, repeat rate, and CLTV uplift across a 1.2M MAU / 130K DAU consumer base, implementing an omnichannel approach that automated 70% of manual campaigns. Built 10+ user journeys improving engagement by 25% while reducing campaign workload by 40%, scaled ROI on WhatsApp from 14 to 23 with a $100K budget, and grew email revenue share to 20% via optimization and RFM segmen

WhatsApp Marketing A B Testing Marketing Analytics

Assistant Manager Marketing

Mirraw

Jan 2023 - Mar 2024 (1 year 2 months)

Built the brand from scratch, including website structure, UI/UX, and brand identity, scaling revenue to $1.2M within 1 year of launch. Onboarded 400+ premium Indian designers, managed a 20-member cross-functional team, and developed retention strategies using segmentation and omnichannel marketing to boost engagement.

Brand Building Cross Channel Marketing Customer Segmentation Retention Strategy Team Leadership Cross Functional Stakeholder Management Customer Lifecycle Marketing Catalog Onboarding

Senior Business Analyst

Mirraw

Jun 2022 - Dec 2022 (6 months)

Improved app user conversion and retention on Android and iOS using CleverTap, boosting daily revenue by 2.67X and increasing CTR from 0.5% to 1.8% via push notification journeys. Reduced uninstall rates with personalized retention strategies (21% reduction on iOS, 33% reduction on Android) and generated ₹1,00,000/month from 7,000 users through WhatsApp workflows and push notifications, while cros

CleverTap User Retention Android IOS Experimentation Personalization Cross Selling Funnel Optimization

Business Analyst

Mirraw

Jul 2021 - May 2022 (10 months)

Created SQL-based dashboards (Metabase) and Excel reports to support campaign performance analysis for the marketing team and co-founders. Increased social media engagement from 0.7% to 1.4% by optimizing post content, and contributed 15% of monthly revenue through email channel work, achieving 150% revenue growth in 6 months via audience segmentation and A/B testing.

Metabase Excel reporting Email Marketing Market Segmentation A B Testing KPI Tracking Marketing Analytics Content Optimization