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Mubashshir Raza

@mubashshirraza

Message

I build high-volume lifecycle email programs that drive revenue across SFMC, Klaviyo, Mailchimp and other ESPs.

India

Message

What I'm looking for

I'm looking to lead revenue-focused lifecycle email and CRM programs where I can apply platform-agnostic strategy, segmentation, deliverability, experimentation, and automation across high-volume customer journeys.

Orchestrated high-volume lifecycle email programs for 15+ vertical at Rooftop Media, deploying across Salesforce Marketing Cloud and Itreable.

My email portfolio has generated $12.6M+ in direct email revenue, including campaigns DTC home improvement, Ecommerce brand. I built behavioural segmentation, demographic, lifecycle with intent based criteria that lifted CTR by 50% and revenue by 35%.

I design complete customer journeys—from welcome and cart abandonment to post-purchase, win-back, VIP, and reactivation—while maintaining deliverability through SPF, DKIM, DMARC, IP warm-up, list hygiene, and suppression logic. My teams maintained a spam complaint rate below 0.06% with zero critical execution errors across 4+ years of daily sends.

I've led 8–10 email specialists, created QA frameworks and playbooks, and built a Telegram-to-Make.com-to-Claude API automation pipeline that eliminated 70%+ of manual template-build time. Earlier at Collegedunia, I managed Netcore lifecycle campaigns for 3M+ subscribers and made email a top revenue-generating student-acquisition channel.

Experience

Work history, roles, and key accomplishments

Current

Email Marketing Manager & Team Lead

Current

Rooftop Media

Feb 2021 - Present (5 years 8 months)

Owned end-to-end SFMC operations across 15+ vertical include DTC and Ecommerce brands targeting US audience, Led 8–10 specialists, built AI automation pipelines, and drove $12.6M+ in tracked email revenue.

Salesforce Marketing Cloud Ongage Klaviyo HubSpot Email Studio Salesforce Journey Builder Automation Studio Segmentation A B Testing Deliverability Email Authentication (SPF DKIM DMARC)IP Warm Up Make.Com N8n Claude APIs HitPath Jira Team Leadership

Email Marketing Consultant

Synology Inc.

Feb 2026 - Apr 2026 (2 months)

Designed Mailchimp Customer Journey for US post trade show QBITS 2026 lead nurturing, diagnosing and fixing a silent automation failure with hybrid engagement logic.
Reduced soft bouces by 30% in 7 days by tagging the inactive users and implied proactively removing soft bounced user via exclusion.

Mailchimp Customer Journey Lead Nurturing Automation Troubleshooting

Email Marketing Executive

Collegedunia Web Pvt. Ltd.

Sep 2018 - Jan 2021 (2 years 4 months)

Managed lifecycle email campaigns on Netcore for a 3M+ subscriber base, building re-engagement and nurture sequences. Designed student lifecycle MQL automation flows and consistently delivered top-performing campaigns.

SMTP Email Marketing Lifecycle Campaigns Segmentation Automation MQL Behavioral Targeting Performance Monitoring