Mubashshir Raza
@mubashshirraza
I build high-volume lifecycle email programs that drive revenue across SFMC, Ongage, and Klaviyo.
IndiaWhat I'm looking for
I've managed high-volume lifecycle email programs for 15+ US B2C accounts at OPK E Services, deploying 1.5M–1.8M sends per day across Salesforce Marketing Cloud and Ongage.
My email portfolio has generated $12.6M+ in directly tracked HitPath revenue, including campaigns for Globe Life, Carshield, Fidelity Life, National Debt Relief, and FHA. I built behavioural segmentation that lifted CTR by 50% and revenue by 35%.
I design complete customer journeys—from welcome and cart abandonment to post-purchase, win-back, VIP, and reactivation—while maintaining deliverability through SPF, DKIM, DMARC, IP warm-up, list hygiene, and suppression logic. My teams maintained a spam complaint rate below 0.1% with zero critical execution errors across 4+ years of daily sends.
I've led 8–10 email specialists, created QA frameworks and playbooks, and built a Telegram-to-Make.com-to-Claude API automation pipeline that eliminated 70%+ of manual template-build time. Earlier at Collegedunia, I managed Netcore lifecycle campaigns for 3M+ subscribers and made email a top revenue-generating student-acquisition channel.
Experience
Work history, roles, and key accomplishments
Senior Email Marketing Manager & Team Lead
OPK E Services Pvt. Ltd.
Feb 2021 - Present (5 years 7 months)
Owned end-to-end SFMC and Ongage operations across 15+ US B2C accounts, managing 1.5M–1.8M sends/day. Led 8–10 specialists, built AI automation pipelines, and drove $12.6M+ in tracked revenue via HitPath.
Email Marketing Consultant
Synology Inc.
Feb 2025 - Apr 2026 (1 year 2 months)
Designed Mailchimp Customer Journey for US trade show lead nurturing, diagnosing and fixing a silent automation failure with hybrid engagement logic.
Email Marketing Executive
Collegedunia Web Pvt. Ltd.
Sep 2018 - Jan 2021 (2 years 4 months)
Managed lifecycle email campaigns on Netcore for a 3M+ subscriber base, building re-engagement and nurture sequences. Designed student lifecycle MQL automation flows and consistently delivered top-performing campaigns.
Education
Degrees, certifications, and relevant coursework
Salesforce
SFMC Email Specialist, Email Marketing
In progress: SFMC Email Specialist certification from Salesforce.
Guru Gobind Singh Indraprastha University
BBA, Business Administration
2012 - 2015
Completed a BBA in Business Administration from GGSIPU from 2012 to 2015.
Klaviyo Academy
Klaviyo Product Certification, Email Marketing
2025 -
Earned Klaviyo Product Certification, active from November 2025 to November 2027.
HubSpot Academy
HubSpot Email Marketing Certification, Email Marketing
2025 -
Earned HubSpot Email Marketing Certification, active from October 2025 to November 2027.
Manav Rachna University
MBA, Marketing
2015 - 2017
Pursued an MBA in Marketing from Manav Rachna University from 2015 to 2017.
Klaviyo Academy
Klaviyo Deliverability Certification, Email Deliverability
2025 -
Earned Klaviyo Deliverability Certification, active from November 2025 to November 2027.
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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