Praveen Gaurav
@praveengaurav
I build CleverTap lifecycle journeys that turn customer behaviour into retention and growth.
IndiaWhat I'm looking for
I build end-to-end lifecycle campaigns and retention journeys in CleverTap, using behavioural data, cohort logic, and multi-channel execution to turn customer activity into engagement and growth.
At Hansa Cequity for Utec by Ultratech, I've built WhatsApp, push, SMS, RCS, and email journeys, including the Customer CLV Retention Journey. I also monitor funnel health, manage CleverTap and Knowlarity coordination, and led an AI BOT lead-calling project that improved customer connect efficiency by 57%.
Previously, I ran B2B SMS, WhatsApp, and email campaigns at Aditya Birla Housing Finance, managed engagement campaigns for DBS IDEAL, and developed Adobe Campaign and CleverTap email campaigns for BMW and Shell at Accenture.
Experience
Work history, roles, and key accomplishments
Associate Consultant
Hansa Cequity
Jan 2026 - Present (8 months)
Built end-to-end multi-channel journeys in CleverTap for Utec by Ultratech, including segmentation, funnel analysis, and channel health monitoring. Led an AI BOT project for digital lead calling, improving connect efficiency by 57%.
Digital Marketing
Aditya Birla Housing Finance
Jan 2025 - Jan 2025 (0 months)
Ran end-to-end B2B campaigns across SMS, WhatsApp, and Email, managing frequency capping and personalisation. Delivered targeted campaigns with ~1% CTR and managed website content via CMS.
Campaign Associate
DBS Bank India Limited
Jan 2023 - Dec 2024 (1 year 11 months)
Ran structured A/B tests on campaign creative and content, and managed in-app, push, and banner notifications on the DBS IDEAL platform. Handled website content updates and tracking on Liferay DXP.
Associate
TechChefz India Pvt Ltd
Sep 2022 - Dec 2022 (3 months)
Worked on AEM application structure setup and module integration, streamlining engagement workflows.
Web Developer
Accenture Solutions Pvt Ltd
May 2021 - Jun 2022 (1 year 1 month)
Developed and tested email campaigns using Adobe Campaign Classic/Standard and CleverTap for clients including BMW and Shell, including rendering and link validation before deployment.
Education
Degrees, certifications, and relevant coursework
Dr. D Y Patil's Ramrao Adik Institute of Technology
Bachelor of Engineering, Computer Engineering
2014 - 2019
Bachelor of Engineering in Computer Engineering from Dr. D Y Patil's Ramrao Adik Institute of Technology, Mumbai University, completed in 2019.
CleverTap
CleverTap Fundamentals for Customer Retention, Digital Marketing Strategies & Analytics
Completed the CleverTap Fundamentals for Customer Retention certification, covering digital marketing strategies and analytics.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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