Open to opportunities

Bhavya Dixit

@bhavyadixit

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Data-driven CRM & lifecycle marketing manager delivering measurable growth and retention.

India

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What I'm looking for

I seek a senior CRM or lifecycle marketing role where I can lead multi-channel programs, scale automation, drive retention and growth, and collaborate cross-functionally.

I am a data-driven CRM and lifecycle marketing manager with 8+ years of B2B and B2C experience designing and executing multi-channel campaigns across Email, SMS, WhatsApp, Web, and App.

I have architected and scaled CRM infrastructure from scratch, built 20+ automated behavioral and RFM flows, and led CRM migrations that reduced CAC and improved LTV/CAC.

I led cross-functional teams for GTM and product launches, executed 20+ targeted campaigns monthly for large user bases, and drove significant lifts in retention, engagement, and conversions.

I focus on measurable outcomes, A/B and multivariate testing, and scalable workflows to improve adoption, ROI, and customer lifetime value while aligning marketing with product and sales teams.

Experience

Work history, roles, and key accomplishments

CRM Manager

CleverTap

Aug 2024 - Oct 2025 (1 year 2 months)

Architected and scaled CRM infrastructure from scratch, building 20+ automated behavioral and RFM-based flows and executing 20+ monthly multi-channel campaigns for a 60K+ user base, reducing CAC by 25% and improving LTV/CAC from 0.9 to 1.2.

Automation Twilio Zapier Email Marketing SMS WhatsApp Segmentation

Associate Manager - Product Marketing

Gupshup

Nov 2022 - Feb 2024 (1 year 3 months)

Led a cross-functional team of 5+ to execute GTM for four product launches reaching 500K+ users, delivering a 25% uplift in acquisition efficiency and driving up to 200% conversion improvements via A/B and multivariate testing.

Go To Market Product Marketing A B Testing Analytics User Journeys Sendgrid PushEngage Stakeholder Management

Assistant Manager - Growth & Retention

Ixigo

Dec 2017 - Sep 2022 (4 years 9 months)

Grew train bookings 70% YoY and increased flight conversions 4x via data-driven multi-channel campaigns across a 200M+ user base, reducing churn by 40% and achieving a 30% increase in reactivation and upsell performance.

A B Testing Push Notifications Email Marketing

Associate: Customer Experience

Yumist

Jun 2017 - Oct 2017 (4 months)

Created training resources that improved staff knowledge and drove a 15% increase in customer satisfaction; identified feedback trends that enabled 20% faster issue resolution and service quality improvements.

Customer Experience Training Trend Analysis

Customer Chat Support Executive

Zomato

Oct 2016 - Jan 2017 (3 months)

Maintained average response time under 2 minutes and monitored interactions to identify trends that contributed to a 10% increase in CSAT and improved service consistency.

Customer Support Live Chat Response Time Management CSAT

Escalation Specialist

Oyo

Sep 2015 - Aug 2016 (11 months)

Analyzed guest issues and implemented solutions that reduced repeat complaints by 25% and improved service efficiency by 15% through enhanced product knowledge and resolution processes.

Escalation Management Process Improvement Product Knowledge Campaign Analysis