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Suryanarayan Pal

@suryanarayanpal

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Growth and Lifecycle Lead at Campaignstudio, reducing churn by 15% in the first two months.

India

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At Campaignstudio, I reduced churn by 15% and increased SQLs by 25% in my first two months by fine-tuning an existing sales funnel. I also initiated testimonial conversations with five clients.

At Netcore Cloud, I owned retention and lifecycle strategy for an INR 17 Cr MRR portfolio, raising Net Revenue Retention from 89% to 95%. I built churn-risk identification using customer health signals and partnered with engineering on dashboards for retention and customer risk.

At Mailmodo, I owned lifecycle strategy across email and WhatsApp and reduced customer churn by 20% through targeted re-engagement workflows. I also closed 10 enterprise accounts through account-based campaigns informed by customer engagement data.

Experience

Work history, roles, and key accomplishments

Current

Growth and Lifecycle Lead

Current

Campaignstudio

Sep 2026 - Present (2 months)

Reduced churn by 15% and increased SQLs by 25% in the first two months. Initiated client testimonial conversations and set a 1-year revenue growth target.

CRM Lifecycle Marketing Retention Sales Funnel Optimization Client Relations

Head of Retention Marketing and CRM Intelligence, Email BU

Netcore Cloud

Jan 2026 - Aug 2026 (7 months)

Owned retention and lifecycle strategy for a $2M MRR portfolio, raising NRR from 89% to 95%. Built churn-risk identification and launched dashboards tracking NRR, MRR, and churn.

CRM Retention Strategy Customer Health Cohort Analysis SQL Dashboarding AI Tools QBR Competitor Benchmarking

Founder's Office (Growth and Lifecycle Marketing)

Mailmodo

Aug 2022 - Jan 2026 (3 years 5 months)

Owned end-to-end lifecycle strategy across email and WhatsApp, reducing churn by 20% and closing 10 enterprise accounts. Built multi-channel retention workflows and drove adoption of AMP email.

Lifecycle Marketing Email Marketing WhatsApp Marketing Account Based Marketing Salesforce Churn Reduction Retention Workflows AMP Email AI Tools

Marketing and CRM Consultant

Della Luxury Products and Pixi

Jun 2022 - Aug 2022 (2 months)

Implemented Salesforce automation at Della Luxury Products, reducing CAC by 15%. Audited Pixi's engagement stack and rebuilt segmentation, lifting conversions by 25%.

Salesforce CRM Segmentation Lifecycle Flows Integration Conversion Rate Optimization

Head of Digital Marketing

Schbang

Jun 2021 - Jun 2022 (1 year)

Led Delivery Hero digital campaigns across 12 regional markets, improving engagement by 30%. Directed performance reporting and integrated analytics platforms for budget decisions.

Digital Marketing Campaign Management performance reporting CRM Email Marketing Social Analytics Budget Management

Regional Marketing Manager, CRM Enablement and Retention Analytics

Netcore Solutions

Sep 2017 - Feb 2021 (3 years 5 months)

Designed lifecycle engagement strategies for enterprise clients, driving a 40% increase in active customers. Built training programs and established CRM enablement practice.