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Rucha Gogi

@ruchagogi

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Senior retention marketing manager driving 3X revenue growth through data-driven CRM and lifecycle campaigns.

India

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What I'm looking for

I’m looking to lead data-driven retention and CRM growth—building automated journeys, running rigorous A/B testing, and collaborating cross-functionally to reduce churn and lift conversion and revenue sustainably.

I’m a results-oriented Retention Marketing Manager with 4+ years of experience across D2C, e-commerce, and lead generation. I specialize in scaling customer engagement and retention using data-driven CRM and lifecycle marketing strategies that improve repeat usage, conversions, and CLTV.

At Toonsutra, I increased repeat users by 3X and readers by 4X by planning and executing CRM campaigns on Email, Push Notifications, and In-App via CleverTap. I design automated customer journeys using RFM segmentation and personalisation, run A/B testing and cohort analysis to reduce churn, and collaborate with Product, Content, and Engineering to strengthen the subscription funnel.

Experience

Work history, roles, and key accomplishments

Current

Senior Customer Engagement & Retention

Current

Toonsutra Private Limited

Feb 2025 - Present (1 year 5 months)

Implemented data-driven retention and lifecycle marketing to increase repeat users (3X) and readers (4X). Planned CRM campaigns across Email, Push, and In-App using CleverTap and optimized automated journeys with RFM segmentation and personalization to improve engagement, retention, and CLTV.

Customer Retention CRM Strategy Lifecycle Marketing CleverTap Email Marketing Push Notifications Automated Journeys Personalization A B Testing Cohort Analysis Campaign Optimization Remarketing WordPress SEO Keyword Research

Senior Retention Analyst

ViralMint Media Private Limited

Jul 2024 - Jan 2025 (6 months)

Handled retention strategies and CRM integration for multiple clients, improving revenue (3X) and doubling conversion rates. Conducted client audits and applied A/B testing, segmentation, and customer-journey optimization to reduce churn and meet retention KPIs.

Customer Retention CRM Integration Analytics A B Testing Segmentation Customer Journey CleverTap Klaviyo Bitespeed DelightChat Gokwik Google Analytics Shopify Client Audit KPI Reporting

Digital Marketing Analyst

Digital ROI

Mar 2022 - Jun 2024 (2 years 3 months)

Built data-driven digital marketing strategies focused on D2C, e-commerce, and lead-generation growth. Implemented marketing automation and CRM processes, optimized Facebook and Google ads for ROI, and deployed WhatsApp chatbots to analyze user behavior and improve operational efficiency.

Digital Marketing Analytics D2C Marketing E commerce Marketing Lead Generation Marketing Automation CRM ROI Optimization User Behavior Analysis Facebook Ads Google Ads Process Optimization

Digital Marketing Intern

SoftAt Private Limited

Dec 2021 - Feb 2022 (2 months)

Supported SEO and content growth by restructuring SEO processes, conducting keyword research, and increasing blog traffic to top search ranks. Executed social media content growth and email marketing campaigns for B2B brand visibility while maintaining website analytics.

SEO Keyword Research SEO Process Execution Web Analytics Social Media Content Email Marketing B2B Marketing

Senior Sales Executive

Purvankara Limited

Jan 2021 - Jun 2021 (5 months)

Onboarded and managed relationships with new channel partners and clients through lead generation and cold calling. Provided product information and organized site visits, maintaining long-term relationships with channel partners and customers.

Channel Partner Management Sales Onboarding Relationship Building Cold Calling Lead Generation Sales Prospecting Client Management