Basavaraj Yalaburgi
@basavarajyalaburgi
CRM and loyalty leader driving retention, personalization, and measurable growth.
IndiaWhat I'm looking for
I am a CRM and loyalty professional with close to 10 years' experience building retention, lifecycle marketing, and loyalty programs across retail, fashion, BFSI, and QSR. I specialize in audience segmentation, personalization, and automated customer journeys using platforms such as Bloomreach Engagement (Exponea), MoEngage, and Pardot.
In my current role I oversee end-to-end campaign lifecycle management, scaled a loyalty program from 1.8M to 3.4M members, improved redemption economics and drove double-digit AOV and basket-size gains through catalog personalization and product recommendations. I have led programmatic personalization shifts that replaced generic campaigns with automated, targeted journeys and bolstered campaign analytics and training across brand teams.
Earlier roles strengthened my technical and analytical foundation — executing Pardot campaigns that improved lead conversion, running A/B tests to lift CTR, and using data sources such as Statista, ZoomInfo, and Hoovers to boost lead quality and sales outcomes. I am collaborative, metrics-driven, and focused on aligning CRM strategy with business objectives to drive sustainable growth.
Experience
Work history, roles, and key accomplishments
CRM Lead
Alshaya Group
May 2023 - Present (3 years 1 month)
Oversee end-to-end CRM and loyalty campaign lifecycle across regional markets; scaled AURA loyalty membership from 1.8M to 3.4M and improved Burn-to-Earn from 46% to 86%, driving higher redemption and repeat purchases.
Associate Manager
Tavant Technologies
Jun 2018 - May 2023 (4 years 11 months)
Executed Pardot-based marketing automation and A/B testing programs that increased lead conversion by 20% and click-through rates by 15%; improved lead quality by 30% via presales research and database enrichment.
Executive Market Research
Royal Cyber Pvt Ltd
Dec 2016 - Jun 2018 (1 year 6 months)
Performed market and competitive research to refine segmentation and supported email campaign optimization via IBM Silverpop, improving engagement and enabling data-driven marketing decisions.
Lead Research Executive
Azuga Inc
Sep 2015 - Dec 2016 (1 year 3 months)
Researched and qualified target accounts to support pipeline growth, maintained Salesforce data hygiene, and contributed to 25% of quarterly sales through targeted prospecting.
Education
Degrees, certifications, and relevant coursework
Visvesvaraya Technological University
Bachelor of Engineering, Engineering
Bachelor of Engineering from Visvesvaraya Technological University; studied core engineering subjects and completed degree requirements.
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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