Open to opportunities

Aditi Srivastava

@aditisrivastava4

I build lifecycle CRM journeys that increase activation, retention, and revenue across multi-channel customer experiences.

India

Message

What I'm looking for

I'm looking to lead lifecycle CRM and growth initiatives where I can build segmentation, automation, and personalized customer journeys that improve activation, retention, and revenue.

At 100Days.co, I lead lifecycle CRM for Durex, Enamor, Avon, and Neurogum, using segmented broadcasts, automation, and personalized journeys to grow revenue. I scaled Durex CRM revenue from ₹10L to ₹30L per month while maintaining approximately 5 ROAS.

I built Neurogum India’s end-to-end CRM framework across onboarding, engagement, and retention, reaching 30% customer retention. For Avon, I improved ROAS from 1 to 4 through personalized offers and behavior-based conversion journeys.

Previously at CashKaro and myUpchar, I led CRM and growth initiatives across email, WhatsApp, SMS, push, IVR, in-app messaging, paid acquisition, and analytics. I improved activation by 35%, generated 30L+ additional monthly commission through on-site optimization, and reduced Facebook campaign CPA from $2 to $0.10.

Experience

Work history, roles, and key accomplishments

Current

CRM Lead

Current

100Days.co (Bombay Shaving Company)

Oct 2024 - Present (1 year 10 months)

Developed and executed monthly lifecycle CRM strategies for brands including Durex, Enamor, Avon and Neurogum, driving revenue through segmented broadcasts, campaign automation and personalized journeys. Scaled Durex CRM revenue from ₹10L to ₹30L per month while maintaining ~5 ROAS.

Lifecycle Marketing CRM Strategy Segmentation Campaign Automation Revenue Growth ROAS Customer Retention

Team Lead - Growth and Marketing

CashKaro

Apr 2021 - Oct 2024 (3 years 6 months)

Led multi-channel CRM campaigns across Push, Email, WhatsApp, SMS, IVR & In-App via CleverTap, improving engagement and driving consistent revenue impact. Achieved 30L+ additional monthly commission by experimenting with homepage stacking and optimising on-site content placement.

CleverTap Push Notifications Email Marketing WhatsApp Marketing SMS Marketing IVR Segmentation Cohort Analysis Activation A B Testing Funnel Analysis Cross Functional Collaboration

Marketing Executive

myUpchar

Jul 2018 - Apr 2021 (2 years 9 months)

Used segmentation to acquire 1,000+ lab & consultation leads/day, improving lead quality and scale. Ran Facebook install campaigns and reduced CPA from $2 → $0.10 through audience & creative optimization.