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@deepaliagarwal
CRM & retention marketer driving multichannel engagement and data-led lifecycle growth.
United Arab EmiratesI am a CRM and retention marketing professional with hands-on experience building and optimizing multichannel customer journeys across WhatsApp, push, email and SMS, focused on onboarding, reactivation and lifecycle growth.
I have managed end-to-end campaigns — from ideation and testing to execution, analysis and optimization — and implemented CRM automation and personalization solutions using tools like Clevertap, Moengage, WebEngage and Notifyvisitors.
I collaborate cross-functionally, maintain dashboards and segments, run A/B tests and maintain a test-and-learn pipeline to continuously improve engagement and retention for enterprise and ecommerce clients.
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Work history, roles, and key accomplishments
IGaming
Apr 2024 - Present (1 year 7 months)
Builds and optimizes onboarding and reactivation customer journeys, manages end-to-end multichannel CRM campaigns, and publishes cohort- and campaign-level dashboards to improve retention and engagement.
NotifyVisitors
Jan 2021 - Apr 2024 (3 years 3 months)
Managed retention and acquisition campaigns for 25+ clients including enterprise accounts, designed ecommerce user journeys, and executed multichannel digital campaigns to improve client retention and engagement.
Notifyvisitors
Jan 2021 - Apr 2024 (3 years 3 months)
Managed retention and acquisition campaigns for 25+ clients including Axis Bank and Hamleys, executing multichannel digital campaigns and designing e‑commerce user journeys to drive retention.
IIIndiamart Intermesh
May 2019 - Oct 2020 (1 year 5 months)
Owned client relationships and retention, resolved customer issues to achieve first-contact resolution, and drove upsell and renewals to maximize revenue against targets.
Degrees, certifications, and relevant coursework
Postgraduate Diploma in Management, Marketing
2017 - 2019
Grade: 62%
Activities and societies: Dissertation on online marketing effectiveness; Conference Coordinator in the International Conference on Operations & Information Technology; attended industrial visits.
Completed a full-time PGDM in Marketing with a focus on marketing strategy and retention analytics, graduating with 62%.
Post Graduate Diploma in Management, Marketing
2017 - 2019
Grade: 62%
Activities and societies: Dissertation on effectiveness of online marketing; Conference Coordinator in International Conference on Operations & Information Technology; industrial visits and extracurricular participation.
Completed a full-time Post Graduate Diploma in Management with a focus on marketing, achieving 62% overall.
AGBachelor of Business Administration, Marketing
2014 - 2017
Grade: 72%
Activities and societies: Summer report on telecommunication industry; internship report on ratio analysis; participated in national competitions and industrial visits.
Completed a full-time BBA in Marketing, graduating with 72% and participating in projects on telecommunications and company ratio analysis.
Class XII / Class X (CBSE), Secondary Education
2011 - 2014
Grade: Class XII: 77%; Class X: 61%
Activities and societies: Participated in Nukkad Natak competition, fireless cooking competition, national level tests and industrial visits.
Completed secondary and higher secondary education under CBSE, attaining 61% in Class X and 77% in Class XII.
Class XII (CBSE), High School
Grade: 77%
Activities and societies: Winner in Nukkad Natak; attended industrial visits; participated in various national level tests and competitions.
Completed Class XII (CBSE) with 77% and Class X (CBSE) with 61%, including participation in extracurricular competitions and visits.
United Arab EmiratesYou can contact DEEPALI and 90k+ other talented remote workers on Himalayas.
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