Open to opportunities

DEEPALI AGARWAL

@deepaliagarwal

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CRM & retention marketer driving multichannel engagement and data-led lifecycle growth.

United Arab Emirates

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What I'm looking for

I seek a role where I can own multichannel CRM and retention strategies, use automation and testing to drive engagement, collaborate across teams, and scale lifecycle growth in a data-driven, innovative environment.

I am a CRM and retention marketing professional with hands-on experience building and optimizing multichannel customer journeys across WhatsApp, push, email and SMS, focused on onboarding, reactivation and lifecycle growth.

I have managed end-to-end campaigns — from ideation and testing to execution, analysis and optimization — and implemented CRM automation and personalization solutions using tools like Clevertap, Moengage, WebEngage and Notifyvisitors.

I collaborate cross-functionally, maintain dashboards and segments, run A/B tests and maintain a test-and-learn pipeline to continuously improve engagement and retention for enterprise and ecommerce clients.

Experience

Work history, roles, and key accomplishments

Current

CRM & Retention Manager

Current

IGaming

Apr 2024 - Present (1 year 6 months)

Builds and optimizes onboarding and reactivation customer journeys, manages end-to-end multichannel CRM campaigns, and publishes cohort- and campaign-level dashboards to improve retention and engagement.

CleverTap WhatsApp Push Notifications Email SMS A B Testing Segmentation

Assistant Manager - Retention

NotifyVisitors

Jan 2021 - Apr 2024 (3 years 3 months)

Managed retention and acquisition campaigns for 25+ clients including enterprise accounts, designed ecommerce user journeys, and executed multichannel digital campaigns to improve client retention and engagement.

Push Notifications Email SMS Client Management Testing Analytics

Assistant Manager - Retention & Acquisition

Notifyvisitors

Jan 2021 - Apr 2024 (3 years 3 months)

Managed retention and acquisition campaigns for 25+ clients including Axis Bank and Hamleys, executing multichannel digital campaigns and designing e‑commerce user journeys to drive retention.

Push Notifications Email Marketing SMS User Journeys A B Testing Client Management

Business Delivery Executive

Indiamart Intermesh

May 2019 - Oct 2020 (1 year 5 months)

Owned client relationships and retention, resolved customer issues to achieve first-contact resolution, and drove upsell and renewals to maximize revenue against targets.

Client Management Customer Retention Upselling Customer Support Communication Problem Solving

Education

Degrees, certifications, and relevant coursework

IILM Graduate School of Management, Greater Noida

Postgraduate Diploma in Management, Marketing

2017 - 2019

Grade: 62%

Activities and societies: Dissertation on online marketing effectiveness; Conference Coordinator in the International Conference on Operations & Information Technology; attended industrial visits.

Completed a full-time PGDM in Marketing with a focus on marketing strategy and retention analytics, graduating with 62%.

IILM Graduate School of Management, Greater Noida

Post Graduate Diploma in Management, Marketing

2017 - 2019

Grade: 62%

Activities and societies: Dissertation on effectiveness of online marketing; Conference Coordinator in International Conference on Operations & Information Technology; industrial visits and extracurricular participation.

Completed a full-time Post Graduate Diploma in Management with a focus on marketing, achieving 62% overall.

Amity University, Gwalior

Bachelor of Business Administration, Marketing

2014 - 2017

Grade: 72%

Activities and societies: Summer report on telecommunication industry; internship report on ratio analysis; participated in national competitions and industrial visits.

Completed a full-time BBA in Marketing, graduating with 72% and participating in projects on telecommunications and company ratio analysis.