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Mark O'BrienMO
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Mark O'Brien

@markobrien

International sales leader at Luigi's Box who grew annual international ARR additions 5x and built a team across DACH and UK&I.

United Kingdom
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At Luigi's Box, I grew annual international ARR additions 5x, to €678k in 2025, and built a team of eight across DACH and UK&I. I also developed agency and technical partner routes to market and sponsored strategic enterprise deals, including a pan-European win with Groupe SEB.

At ROI Hunter, I owned the global new-business number across UK&I, EMEA, the US and LATAM. I sponsored the Reliance Retail win, which reached around €1m ARR, and helped deliver 61% MRR growth and 20% ARPA growth.

At Emarsys, I led a global sales development organisation across eight offices and delivered 50% year-on-year growth in new-business pipeline. At Camden AI, I joined the founder to shape go-to-market strategy and build the initial pipeline.

Earlier, I rebuilt Hitachi Consulting's EMEA team and grew pipeline creation by 200%, and at Oracle I set up the first EMEA sales centre in Bucharest and re-founded the Cairo centre, adding $10m in annual revenue. I’ve worked across EMEA and other international markets, and relocation is a strong possibility for the right role.

Experience

Work history, roles, and key accomplishments

Hitachi Consulting logoHC

EMEA Head of Inside Sales & Sales Development

Hitachi Consulting

Jan 2018 - Nov 2018 (10 months)

Rebuilt the EMEA team and grew pipeline creation by 200%, redesigning coverage across industrial and financial services. Role made redundant when Hitachi Consulting was folded into Hitachi Vantara.

Education

Degrees, certifications, and relevant coursework

University College Dublin logoUD

University College Dublin

Bachelor's Degree, Business & Legal Studies

Bachelor's Degree in Business & Legal Studies from University College Dublin.

Tech stack

Software and tools used professionally

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