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Justin Coker

@justincoker

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Vice President Sales EMEA, Cybersecurity, Pre-IPO - Proven Sales & GTM leader with IPO & PE exits

United Kingdom

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What I'm looking for

I am looking for a leadership role in a high-growth cybersecurity business, focusing on strategic growth and innovation.

I am a seasoned sales and go-to-market leader with over 26 years of experience in the enterprise cybersecurity sector across EMEA, at VP level for 18 years. My career has been marked by significant achievements, including recently delivering a remarkable 311% year-over-year revenue growth at Cyberbit and consistently breaking sales records at Anomali. I have a proven track record of building successful teams and executing effective GTM strategies, having scaled a $33 million EMEA business from the ground up at Skybox and grown and led teams of up to 42 reports. My expertise lies in aligning sales, channel, and marketing efforts to drive growth within an integrated GTM strategy and establishing strong CISO ecosystems.

As a trusted advisor to G2000 companies and government entities across EMEA, I have developed a deep network within the cybersecurity space, participating in high-level discussions and influencing cyber defence strategies across NATO and Middle Eastern countries. I am also a regular keynote speaker and thought leader, contributing to discussions on cybersecurity challenges and solutions. My commitment to excellence is evident in my ability to consistently close six and seven-figure deals in top tier organizations, while mentoring top sales talent and evolving and scaling channel ecosystems.

I am now seeking my next big challenge, ready to lead a high-growth cybersecurity business to its next milestone. My goal is to leverage my extensive experience and strategic vision to drive impactful results and foster innovation in the cybersecurity landscape.

Experience

Work history, roles, and key accomplishments

Current

Vice President of Sales Europe

Current

Cyberbit

Jun 2023 - Present (2 years 1 month)

Led the turnaround of Cyberbit's European business, designing and implementing a foundational GTM strategy that aligned sales, channel, and marketing efforts. Achieved 311% YoY NNACV growth and created a $12M qualified pipeline for FY25, securing major new NARR logo acquisitions across key European markets.

GTM Strategy Channel Management Sales Leadership Pipeline Generation Cybersecurity NATO Engagement Thought Leadership

Vice President and General Manager EMEA

Anomali

Oct 2021 - Apr 2023 (1 year 6 months)

Led the turnaround of Anomali's EMEA & META business, restructuring the team and recalibrating market and channel focus. Achieved President's Club for exceeding 100% of NNACV quota and surpassed previous year's NNACV by Q3, tracking 32% YoY revenue growth.

GTM Strategy Sales Leadership Revenue Quota Attainment Strategic Partnerships Market Recalibration Cybersecurity Sales

Vice President, EMEA

IronNet Cybersecurity

Oct 2019 - Oct 2021 (2 years)

Built out the EMEA theatre and GTM from scratch, recruiting key regional sales and pre-sales teams. Led the company to become publicly listed via an IPO on the NYSE, closing significant multi-year contracts with G1000 banks and sovereign GCC governments.

GTM Strategy Team Building Strategic Sales National Collective Defence Pipeline Development Market Expansion

Vice President, EMEA & Russia

Skybox Security

Jun 2007 - Sep 2019 (12 years 3 months)

Built a $33M EMEA business from scratch, scaling the team from 1 to 42, and achieved two successive Private Equity exits. Consistently exceeded sales plans, averaging 107% of quota over the first five years, and secured major wins with top-tier financial institutions and government entities.

Business Development Scaling Teams Private Equity Strategic Sales GTM Execution Enterprise Sales Cybersecurity

Regional Director, Northern Europe

Skybox Security

Feb 2005 - Jun 2007 (2 years 4 months)

As Regional Director for Northern Europe, contributed significantly to the company's growth and market penetration. Played a key role in building the EMEA business from the ground up, focusing on strategic enterprise accounts.

Regional Sales Management Enterprise Account Management GTM Strategy Business Development Client Relationship Management Market Penetration Strategic Planning Team Collaboration

Sales Manager, Retail Finance Sector, UK&I

Symantec / AXENT Technologies

Oct 1998 - Feb 2005 (6 years 4 months)

Managed the Retail Finance Sector for Symantec UK & Ireland, overseeing two enterprise account directors and acting as Global Account Director for major banks like HSBC and Barclays. Achieved an average of 195% of annual quota over five years, consistently earning President's Club and Symantec's Inner Circle recognition.

Sales Management Retail Finance Sector Quota Attainment Team Leadership Cybersecurity Sales Enterprise Sales Client Relationship Management Strategic Planning

Account Director

Parametric Technology (PTC)

Mar 1997 - Sep 1998 (1 year 6 months)

Achieved President's Club Target in 1997, demonstrating strong sales performance and strategic account management. Received foundational training in the MEDDIC sales methodology, which proved instrumental in closing deals.

Account Management Sales Performance MEDDIC Client Relationship Management Sales Strategy Business Development Technical Sales Software Sales Customer Engagement

Account Director, Finance Sector

Fujitsu (TPLC)

Nov 1992 - Mar 1997 (4 years 4 months)

Achieved President's Club Target in both 1993 and 1995, consistently exceeding sales goals within the finance sector. Developed strong client relationships and contributed to the company's revenue growth.

Account Director Sales Targets Client Relationship Management Sales Growth Business Development Sales Strategy Customer Acquisition Technology Sales

Education

Degrees, certifications, and relevant coursework

Manchester Metropolitan University

BA (Hons) Business Studies Degree, Business Studies

Obtained a 2.1 BA (Hons) Business Studies Degree from Manchester Metropolitan University. This program provided a strong foundation in business principles and practices.