Mark Giardino

Owns the GTM operating system across Sales, Marketing, Finance, and Customer Success, including opportunity process, pipeline governance, forecasting framework, systems strategy, and executive reporting. Built a real-time single source of truth using Claude Code, Salesforce, Gong, HubSpot, and Sigma.

First RevOps hire; designed and implemented the full revenue operating model, including opportunity process, pipeline standards, forecasting framework, CRM architecture, and cross-functional cadence. Supported growth from $7M to $25M ARR.

Led a multi-function GTM Operations organization covering Sales Ops, Marketing Ops, and Customer Success Ops, managing a team of 10. Owned Salesforce architecture, data governance, integrations, and change management, and built forecasting support and full-funnel dashboards.

Governed revenue metrics, pipeline projections, and tracking schemas to navigate the organization's transitional path through its IPO. Directed high-visibility analytical modeling projects regarding greenspace analysis, corporate TAM calculation, and activity tracking.

Led a high-functioning, high-output team of global analysts/specialists supporting GTM operations. Led the Sales and Marketing Operations team through D2L's IPO and directed major efforts to streamline and optimize data sources and reporting.

Played a catalyst role in jump-starting high growth period of corporate sales by analyzing and building strategic territory plans, and analyzing Corporate TAM, ICP, historical wins/losses, and competitive intelligence. Built business cases for various sales strategies and provided enablement for systems and processes.

Provided analysis and reporting for box office performance and built financial modelling to determine optimal deal structures for new theatre circuit partnerships. Built and maintained comprehensive models to track IRRs and performance metrics of existing IMAX theatre network.

Completed Business Analysis Essentials training at McMaster University in 2019.

Earned Lean Six Sigma Green Belt certification from Research In Motion in 2011.

Completed the Lead(On) People Leadership Series at Research In Motion in 2010.

Advanced Diploma in Business Management from Conestoga College, completed from 2007 to 2009.

Honours Bachelor of Arts degree in Psychology and Biology from Wilfrid Laurier University, completed from 2001 to 2005.