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CC Martin

@ccmartin

Revenue Operations leader at CADDETAILS who commercialized Prodify and built CARFAX Canada’s Revenue Operations team from one to seven.

Canada

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At CADDETAILS, I led revenue strategy and commercial operations across Sales, Marketing, Customer Success, Onboarding and Client Enablement. I led pricing, packaging and go-to-market planning for Prodify, moving the SaaS offering from market validation into commercialization.

I owned HubSpot across the commercial organization, redesigning its architecture, pipelines, lifecycle stages and workflows. I also introduced automated subscription processes and recurring reviews that improved renewal visibility and helped teams act on forecast, retention and customer lifecycle risks.

At CARFAX Canada, I built the Revenue Operations function from one to seven team members while staying hands-on in forecasting, CRM optimization and executive reporting. I created a subscription risk-management and expansion program that generated more than $1 million in incremental annual revenue.

Experience

Work history, roles, and key accomplishments

VP of Revenue

CADDetails

Jun 2024 - Jul 2026 (2 years 1 month)

Led Sales, Marketing, Customer Success, Onboarding and Client Enablement for a vertical SaaS and digital media business, with responsibility for revenue strategy, commercial operations, customer lifecycle performance and the commercialization of Prodify. Combined executive leadership with hands-on ownership of CRM architecture, analytics, workflows, pricing, compensation and operating processes.

HubSpot CRM Architecture Workflow Automation Revenue Operations Go To Market Strategy Pricing Compensation Design KPI Frameworks Subscription Management Chargeover AI Productivity ChatGpt Claude Fireflies AI Featurebase Zapier Power Automate

Senior Director, Revenue Operations

CARFAX Canada

Jan 2022 - Dec 2024 (2 years 11 months)

Progressively promoted through Sales Operations and Revenue Operations leadership roles, ultimately leading the systems, analytics, processes and operating practices supporting Sales, Customer Success and Customer Service. Built the Revenue Operations function from one to seven team members while remaining hands-on in forecasting, CRM optimization, pipeline governance, KPI reporting, compensation

Microsoft Dynamics CRM Revenue Operations Forecasting Pipeline Governance KPI Reporting Compensation Modeling Executive Analysis Subscription Management Customer Success Team Leadership

Director, Sales Operations

CARFAX Canada

Jan 2016 - Dec 2022 (6 years 11 months)

Microsoft Dynamics CRM Sales Operations Forecasting Pipeline Governance KPI Reporting Compensation Modeling Executive Analysis Subscription Management Customer Success Team Leadership

Manager, Sales Operations

CARFAX Canada

Jan 2015 - Dec 2016 (1 year 11 months)

Microsoft Dynamics CRM Sales Operations Forecasting Pipeline Governance KPI Reporting Compensation Modeling Executive Analysis Subscription Management Customer Success Team Leadership

Finance & Sales Operations Leadership

Reliance Home Comfort & Sears Canada

Jan 1998 - Dec 2015 (17 years 11 months)

Progressed through finance and sales operations leadership roles supporting FP&A, forecasting, commercial analytics, Sales Operations, and team leadership. Established KPI reporting and supported the implementation of Microsoft Dynamics CRM, Prophix (FP&A), Experlogix (Experion) CPQ, and commission management processes to improve sales effectiveness and operational efficiency.