Warren jansons

Owned revenue strategy and GTM for the restaurant segment, including pricing, channel partnerships, and pipeline build. Built the AI sales stack from scratch (AI SDR, AI cold-calling, and LinkedIn AI social selling) and closed Osmow's, Topper's Pizza, and Harvest Clean Eats into modzee's pipeline.

Led the full revenue org (Sales, B2B Marketing, Customer Success) during Social Nature's transition from campaign-based to SaaS. Built the AI side of the motion (AI SDR, AI cold-calling, LinkedIn AI social selling), rewrote sales playbooks, and implemented CRM structure and deal-stage discipline, increasing pipeline velocity by 60%.

Built Altitude from nothing, hiring a five-person team, owning the product roadmap alignment, and leading GTM strategy. Signed first publishers (Glacier Media, Dallas News, TribMedia, Torstar, Sprint), layered AI into the sales motion, and closed year-one $2M+ revenue with 50% margin.

Unified four acquired companies into a single $35M revenue engine in year one, managing a 30-person team across sales, ad ops, marketing, and CS. Owned multi-million-dollar agency relationships across GroupM, Omnicom, Dentsu, and IPG and helped drive major franchise and brand activations including NFL Tuesday Night Gaming and Fortnite Build Back Better activation.

Developed AFK from concept and built the commercial engine, including sales, marketing collateral, content, and social channels. Secured $700K+ in year-one advertiser revenue from RBC, MLSE, Skullcandy, Niagara Falls Tourism, and Holt Renfrew.

Grew Canadian revenue from $5M to $20M in 3 years and 10 months (300% growth) by expanding partnerships with Dentsu, GroupM, and Publicis. Scaled the team from 4 to 13 and led complex PMP/PG, open auction, and CTV enterprise sales cycles, including workshops to modernize full-funnel performance strategies.

Led Canadian enterprise sales for a programmatic agency with a proprietary Meta DSP and built the brand-direct and client base through the GroupM acquisition. Drove go-to-market execution to grow the agency and expand revenue prior to acquisition.

Founded and scaled one of Canada's first retail digital networks, connecting brands with in-store digital screens and online inventory at retailers such as Walmart, Best Buy, Toys R Us, and London Drugs. Partnered with P&G, Coca-Cola, and Unilever to launch in-store digital display ad networks and helped scale the business through an ~$12M acquisition by Yellow Pages Group.